What does it take for a school blog to become an effective marketing tool? A variety of quality content posted on a consistent basis. Content designed to address the challenges and pain points of your enrollment prospects. And, to ensure your efforts are sustainable over the long haul, you need some content with staying power. In other words, you need a good supply of evergreen content
What is Evergreen Content?
Evergreen content is:
- Timeless. It is content that is not time-sensitive or seasonal. It’s content that requires little to no upkeep and can stand the test of time.
- Compelling. It’s engaging content that provides value to your specific audience.
- Definitive. It is foundational content that focuses on a core aspect of your prospects’ wants and needs. Content that addresses a major pain point or challenge your reader may be facing.
Why is Evergreen Content So Important?
Evergreen content is the fuel that keeps your marketing engine running. Here’s how:
- Search Engine Ranking
Because evergreen content is relevant long after its initial publish date, over time those blogs will rank well in search engines. With that in mind, be sure to optimize those blogs by including keywords relevant to the content and your audience.
- Increased Website Traffic
The higher your search engine ranking, the better the chances are of your school being found online. This translates into more traffic for your school website.
- Lead Generation
And more website traffic means more enrollment leads for your school.
Evergreen blogs continue to work for you long after you publish it, leading to increased traffic, more leads, and ultimately enrollment growth for your school.