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Watch: What You Don’t Know About School Branding vs. Story Marketing Could Hurt You - Advice On How to Obtain More Enrollment Prospects

Posted by Ralph Cochran on Dec 23, 2019 11:00:00 AM

Executive Summary of Video:

Want to know a secret?  The more time I spend working with schools to help them improve their marketing efforts, the less persuaded I am becoming with regard to the significance formal branding plays in helping them grow enrollment.  Don’t get me wrong, I still think branding plays an important role in school marketing efforts; however, I believe there’s a better approach that costs much less and can have a much greater impact when it comes to attracting and connecting with enrollment prospects.  That approach?

Storytelling.

 

121919 Branding vs Story Marketing

 

In this video I share my thoughts on branding vs. story marketing, which is all about telling:

  • The Right Story
  • At The Right Time
  • To The Right Audience

To learn more about story marketing, click here to request your FREE copy of my new book, Story Marketing For Christian Schools!

Webinar: Admissions 2020 & Beyond

Topics: Enrollment Growth, School Marketing