Executive Summary of Video:
Want to know a secret? The more time I spend working with schools to help them improve their marketing efforts, the less persuaded I am becoming with regard to the significance formal branding plays in helping them grow enrollment. Don’t get me wrong, I still think branding plays an important role in school marketing efforts; however, I believe there’s a better approach that costs much less and can have a much greater impact when it comes to attracting and connecting with enrollment prospects. That approach?
In this video I share my thoughts on branding vs. story marketing, which is all about telling:
- The Right Story
- At The Right Time
- To The Right Audience
To learn more about story marketing, click here to request your FREE copy of my new book, Story Marketing For Christian Schools!