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Watch: Is Your School Admissions Director Helping or Hurting Your Enrollment Growth Efforts?

Posted by Ralph Cochran on Nov 19, 2019 11:00:00 AM

Executive Summary of Video:

Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

Admissions Director


I think we can all agree that Admissions Directors have a very important job to do during enrollment season, which typically kicks into high gear between January and May, and that is to recruit new students.  However, many schools leaders operate under the false belief that once this time frame comes to an end, so do their Admissions Director’s duties as they relate to enrollment growth. And those who think this often plug their Admissions personnel into other roles during the “off-season,” such as that of event coordinators.

This is a BIG mistake.

Why?  These schools fail to consider the fact that school growth is not just about attracting new students.  It’s also about retaining the ones you have. And you need someone dedicated to seeing those efforts through, or I guarantee you’re going to face a real struggle when it comes to meeting your re-enrollment goals for next year.

Let’s face it, if you want your school to grow, there is no off-season for Admissions Directors.

The role of the Admissions Director is crucial to enrollment growth, all year long.  When they’re not focused on enrollment season activities, your Admissions Director shouldn’t be relegated to any available role.  They need to instead focus their attention on retention-related responsibilities.

If you are not utilizing them in this capacity, I challenge you to re-think the role of your Admissions Director and support staff.  In this video, I suggest ways in which to do that.

For even more information, check out this blog that includes tips for creating an Admissions Director job description or explore our library of admissions-related blog posts.  You can also download a sample Admissions Director Job Description.

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Topics: Enrollment Growth, Retention Strategy, Admissions, Reenrollment