Executive Summary of Video:
Storytelling has become quite a hot topic in business marketing circles over the past few years, and one that has influenced the school marketing world as well. With that in mind, let me ask you this: Do you think storytelling is simply the latest “flash-in-the-pan” marketing gimmick or is there something more to this trend?
While I would agree that storytelling is indeed a current marketing fad, I would have to say it is definitely not a new one. And I would argue that it’s also quite a good one.
In this video I share reasons why storytelling is such a powerful marketing tool. I also explain the importance of telling stories that connect with prospects where they are, in a way that is meaningful to them and helps them overcome their false beliefs.
Do you want to grow your school? Then storytelling is something you definitely need to learn to master. And Schola can help you do just that.