Executive Summary of Video:
Storytelling has become an extremely popular and effective marketing tool in the business world, and one that has successfully found its way into the school environment as well.
But what exactly does it take to achieve success when using storytelling as a school marketing tool?
The answer: Knowing how to tell your story. From a story marketing standpoint, that is.
In my experience, there seems to be a misunderstanding as to what exactly it means to tell your story from this standpoint. And this confusion only leads to ineffective story marketing.
What does it mean to tell a story from a story marketing standpoint? And how can you effectively use storytelling in a way that will attract enrollment prospects to your school?
In this video I address these questions and touch upon other important elements of school story marketing, including:
- The difference between a testimonial and a story
- The key components of a successful story
- The importance of telling the right story at the right time
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