Executive Summary of Video:
Would you ask someone to marry you on your very first date? If you did, you’d probably not only get a “no” in response, it’s highly likely you’d also scare your date away for good in the process. The same holds true for school admissions leads. Ask them too much too soon and not only will you fail to get the answers you’re looking for, you’re also bound to lose them as a school enrollment prospect for good.
If you want to employ a more successful enrollment growth strategy for your school, you need to start by taking a closer look at how you define and treat admissions inquiries and stop engaging in tactics that might be scaring them away. In this video I challenge you to do just that and offer practical advice on how you can improve your enrollment efforts through an overview of the key elements of an effective school growth strategy, including:
- Marketing Funnel
- Sales Funnel
- Suspect
- Prospect
- Marketing Qualified Lead
- Admissions Qualified Lead
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