School Marketing Blog

Targeting the right audience is vital to the success of your school’s marketing efforts. Being able to identify who you’re marketing to will not only save you time and money but will ensure that all your marketing is focused in the right...

Want to find out how satisfied your current parents are with your school?  

Want to objectively measure your current parent’s satisfaction with your school to help you with recruitment and retention efforts?

Want to be able to gather feedback...

What are your plans to improve enrollment this coming year? Have you met your current school enrollment goals? If not, have you been able to address the issues that have caused your school losses? Are you setting up for long term enrollment...

“Giving people a reason to talk about your stuff, and making it easier for that conversation to take place.”

Andy Sernovitz, “Word of Mouth Marketing”

This statement, by itself, defines what word-of-mouth marketing does for you: people talking...

When you are developing strategy to attract new parents to your private school, how often do you discuss the specific needs and desires of Millennials, or as they’re also called, Generation Y?

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

These are the...

"A good reputation is more valuable than money."

- Publilius Syrus

Some true words there.

Your school’s reputation - no matter how much money you’ve got to toss around - can make or break your school...and your enrollment. And, much to many a...

Did you know you potentially have a sales force for your school that’s nearly the size of your student body?

They may not be trained sales professionals. Most of them don’t even work for your school. But they have a territory that extends all...

Coca-Cola. Mercedes. Nike. Amazon.When you read each of these brand names, I imagine that an image is immediately conjured in your mind, right?First, it might be the company logo: that globally-recognized bold red with white script markings on a...

Have you encountered the myth that summer is the slow time of the year for private schools?