School Marketing Blog

“Giving people a reason to talk about your stuff, and making it easier for that conversation to take place.”

Andy Sernovitz, “Word of Mouth Marketing”

This statement, by itself, defines what word-of-mouth marketing does for you: people talking...

When you are developing strategy to attract new parents to your private school, how often do you discuss the specific needs and desires of Millennials, or as they’re also called, Generation Y?

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

These are the...

"A good reputation is more valuable than money."

- Publilius Syrus

Some true words there.

Your school’s reputation - no matter how much money you’ve got to toss around - can make or break your school...and your enrollment. And, much to many a...

Did you know you potentially have a sales force for your school that’s nearly the size of your student body?

They may not be trained sales professionals. Most of them don’t even work for your school. But they have a territory that extends all...

Coca-Cola. Mercedes. Nike. Amazon.When you read each of these brand names, I imagine that an image is immediately conjured in your mind, right?First, it might be the company logo: that globally-recognized bold red with white script markings on a...

Have you encountered the myth that summer is the slow time of the year for private schools?

Running a Word of Mouth marketing program in a school is kind of like planting a vegetable garden. You add some compost to your soil, choose some healthy seedlings, and give them plenty of water. In a couple of months you could be handing out...

When it comes to school marketing, Word of Mouth (WOM) has been and continues to be one of the most powerful and cost effective ways to retain and grow school enrollment.  And the key to any successful Word of Mouth school marketing effort is...

Word of Mouth can be considered among the most valuable and effective marketing strategies when it comes to growing school enrollment.  And, if you ask most heads of school, they will reply, “Yes, we do Word of Mouth marketing.”  However, when...