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If your school or institution has a website, then you probably want prospective students and parents to find it, right? The first step in making that a reality is by researching the keywords that are relevant to your establishment. According to...
SEO, or search engine optimization, is the practice of improving rankings on the search engine results page (SERP) for specific keyword phrases. Of course, just throwing a keyword here and there on your website is not going to cut it. A strategy...
According to Wikipedia, search engine optimization, or SEO, is defined as the process of affecting the visibility of a website or web page in a search engine's unpaid results. What this means is that by using SEO techniques for your school's...
While creating quality content is an extremely important component of blogging, your content creation efforts are in vain if no one shows up to read it. But what can you do to lead an audience to your site? Make sure your blog article is as search...
Search Engine Optimization 101: The basics of Google Search for a private school website.
Have you ever thought about how google actually works in deciding who gets on the first page of the results from a search?
Are you having trouble keeping up with all the constant changes to social media sites?
Enrollment Marketing 101 Series 3 of 3
Understanding inbound marketing can be difficult. With all the computer terminology involved, it can seem like a bunch of technical tactics and tricks. This could not be further from the truth. Inbound marketing is a broad mindset and philosophical...
ENROLLMENT MARKETING 101 Part 2 of 3This is the slide deck from part 2 of 3 Webinar Series given to members of the Association of Classical Christian schools by Ralph Cochran, President of Schola Inbound Marketing.
