School Marketing Blog

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Why SEO is Important For Your School Blog

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question...

How Internal Links Can Help Your School Website

Is your school website attracting enough visitors for you to be able to meet your school marketing goals? If you’re not attracting enough visitors, that means not enough people are engaging with your content. And fewer visitors means fewer...

How To Begin Keyword Optimization For Your School

Do you know how important keywords are for your school?

The keywords you choose and apply to your website are the catalysts for attracting school enrollment prospects. At the heart of any successful inbound marketing strategy are relevant,...

How To Write Effective, Beneficial Copy For Your School Website

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

7 Tips For Creating Effective Landing Pages

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...

3 Reasons Why You Should Redesign Your School's Website

Have you ever thought or been asked to consider redesigning your school website? While this idea may be an exciting one, it can also bring about feelings of dread and uncertainty.

Redesigning your website can offer your school the chance to catch...

How to Take Your School Blog to the Next Level: A Header Tags Lesson

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

5 Ways to Improve Your Local SEO School Marketing Strategy

Local SEO is extremely important in order to help businesses of all sizes rank well among people who are searching for a specific type of business in their community. Not only will local SEO help businesses thrive among their community, but is...

Local SEO for Schools: What is it and Why it Matters

 By now, most institutions and businesses with a website have a basic knowledge of what SEO is, but few understand how to channel those SEO efforts towards a localized audience. That is where Local SEO comes in. This form of SEO is especially...

5 Keyword Research Tips for Schools

Someone out there is looking for a school on a search engine, whether they are moving to the area and want to know what institute to send their child to or are searching for colleges. If you want to ensure that your school shows up in the search...