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How To Write Effective, Beneficial Copy For Your School Website

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

7 Tips For Creating Effective Landing Pages

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...

3 Reasons Why You Should Redesign Your School's Website

Have you ever thought or been asked to consider redesigning your school website? While this idea may be an exciting one, it can also bring about feelings of dread and uncertainty.

Redesigning your website can offer your school the chance to catch...

How to Take Your School Blog to the Next Level: A Header Tags Lesson

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

5 Ways to Improve Your Local SEO School Marketing Strategy

Local SEO is extremely important in order to help businesses of all sizes rank well among people who are searching for a specific type of business in their community. Not only will local SEO help businesses thrive among their community, but is...

Local SEO for Schools: What is it and Why it Matters

 By now, most institutions and businesses with a website have a basic knowledge of what SEO is, but few understand how to channel those SEO efforts towards a localized audience. That is where Local SEO comes in. This form of SEO is especially...

5 Keyword Research Tips for Schools

Someone out there is looking for a school on a search engine, whether they are moving to the area and want to know what institute to send their child to or are searching for colleges. If you want to ensure that your school shows up in the search...

The Importance of Keyword Research for Schools

If your school or institution has a website, then you probably want prospective students and parents to find it, right? The first step in making that a reality is by researching the keywords that are relevant to your establishment. According to...

How to Build a Strong Website Through School Marketing SEO

SEO, or search engine optimization, is the practice of improving rankings on the search engine results page (SERP) for specific keyword phrases. Of course, just throwing a keyword here and there on your website is not going to cut it. A strategy...

How SEO for Schools' Websites Can be Used For More Traffic

According to Wikipedia, search engine optimization, or SEO, is defined as the process of affecting the visibility of a website or web page in a search engine's unpaid results. What this means is that by using SEO techniques for your school's...