School Marketing Blog

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10 Tips for Compelling Calls to Action on Your Private School Website

Get more parents to give you their contact information, RSVP for your tours, and apply to your school on your website.

I’m guessing that’s something that you want. And you’re interested in finding out just how to do that, right? So, if that...

3 School Marketing Mistakes You're Making That Ignore the Buyer's Journey

You're in the market for a new car, so you hop online to do some research on potential models, prices, and features. On one of the dealers' websites, when you're perusing their inventory, you see a big “BUY NOW!” button. So you click it and -...

5 Reasons Sliders Are Bad for Your Private School's Website

Carousels are nice at a park.

How to Write a Unique Selling Proposition for Your School Website

Will your private school website survive the blink test?Not sure? Let me explain.My work requires that I visit a lot of websites each day. Time is short so as I be-bop around the internet, I need to make decisions quickly when I come to a...

Marketing Your School to Millennial Moms in 2016 and Beyond

 

It’s no secret that the once “tried and true” school marketing methods are no longer as effective as they once were.  As a result, one of the major challenges schools are currently facing revolves around the ability to update their marketing...

3 Secrets to Writing Perfect Copy for Your School Website Page

OK, so you’ve debated, discussed and deliberated among your administrative team. It’s been decided your new school website will have a prospect focus.  You recognize that a prospect-focused website is the first impression prospective parents...

Less is More: How Much Content Should You Have on a School Website Page?

 

Your school has a lot to offer.  Assets such as strong academics.  State-of-the-art technology.  Opportunities for spiritual growth and development.  Great extra-curricular programs and activities.  The list goes on and on.  As a marketing...

How To Build an “In-House” Stock Photo Library For Your School Website

They say a picture is worth a thousand words.  They can also convey a powerful message for your school and improve enrollment lead generation.  With that in mind, it is important to think carefully about the images you feature on your website.

12 School Website Homepage “Must Haves” [Infographic]

 

It takes only seconds for a visitor to decide whether or not it is worth her time to remain on your school website.  With that in mind, is your homepage effectively designed to immediately capture the attention of those who visit your site?  As...

5 Ways to Draw More Traffic to Your School Website

Your school website has the potential to be a powerful marketing tool in generating enrollment leads.  However, for your marketing efforts to pay off, those leads must first find their way to your site.

Here are 5 ways to draw more traffic to...