School Marketing Blog

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How To Use Parent Testimonials To Attract More Prospects

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

These are the...

3 Tips For Designing a Prospect-Focused School Website

I realized recently that my children don’t remember a time before the internet. They use their trusty cell phones, laptops, or tablets for communication, entertainment, and to learn new information.

They are completely unaware of “old school”...

How to Take Your School Blog to the Next Level: A Header Tags Lesson

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

Our Recommendations: 9 Tech Solutions for Private School Marketing

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

10 Tips for Compelling Calls to Action on Your Private School Website

Get more parents to give you their contact information, RSVP for your tours, and apply to your school on your website.

I’m guessing that’s something that you want. And you’re interested in finding out just how to do that, right? So, if that...

3 School Marketing Mistakes You're Making That Ignore the Buyer's Journey

You're in the market for a new car, so you hop online to do some research on potential models, prices, and features. On one of the dealers' websites, when you're perusing their inventory, you see a big “BUY NOW!” button. So you click it and -...

5 Reasons Sliders Are Bad for Your Private School's Website

Carousels are nice at a park.

How to Write a Unique Selling Proposition for Your School Website

Will your private school website survive the blink test?Not sure? Let me explain.My work requires that I visit a lot of websites each day. Time is short so as I be-bop around the internet, I need to make decisions quickly when I come to a...

Marketing Your School to Millennial Moms in 2016 and Beyond

 

It’s no secret that the once “tried and true” school marketing methods are no longer as effective as they once were.  As a result, one of the major challenges schools are currently facing revolves around the ability to update their marketing...

3 Secrets to Writing Perfect Copy for Your School Website Page

OK, so you’ve debated, discussed and deliberated among your administrative team. It’s been decided your new school website will have a prospect focus.  You recognize that a prospect-focused website is the first impression prospective parents...