School Marketing Blog

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How To Write Effective, Beneficial Copy For Your School Website

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

7 Tips For Creating Effective Landing Pages

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...

3 Reasons Why You Should Redesign Your School's Website

Have you ever thought or been asked to consider redesigning your school website? While this idea may be an exciting one, it can also bring about feelings of dread and uncertainty.

Redesigning your website can offer your school the chance to catch...

How To Use Parent Testimonials To Attract More Prospects

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

These are the...

3 Tips For Designing a Prospect-Focused School Website

I realized recently that my children don’t remember a time before the internet. They use their trusty cell phones, laptops, or tablets for communication, entertainment, and to learn new information.

They are completely unaware of “old school”...

How to Take Your School Blog to the Next Level: A Header Tags Lesson

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

Our Recommendations: 9 Tech Solutions for Private School Marketing

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

10 Tips for Compelling Calls to Action on Your Private School Website

Get more parents to give you their contact information, RSVP for your tours, and apply to your school on your website.

I’m guessing that’s something that you want. And you’re interested in finding out just how to do that, right? So, if that...

3 School Marketing Mistakes You're Making That Ignore the Buyer's Journey

You're in the market for a new car, so you hop online to do some research on potential models, prices, and features. On one of the dealers' websites, when you're perusing their inventory, you see a big “BUY NOW!” button. So you click it and -...

5 Reasons Sliders Are Bad for Your Private School's Website

Carousels are nice at a park.