School Marketing Blog

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Schola Goes to Nigeria: Ralph Cochran to Speak at School Growth Strategy Virtual Conference

As a school administrator, sometimes you can get tunnel vision and you're caught up in the issue of the day. That can make it very difficult to see the bigger picture.

We'd like to remind you that you are not alone in your school growth woes. In...

BREAKING NEWS: 90 Days Into the Pandemic, and These Christian Schools Grew Enrollment

Reflection, prayer and re-commitment to the mission we have as Christians — these are things we recognized at the start of this pandemic that helped us lead our schools with strength and decisiveness. We at Schola have been impressed with several...

Watch: Good vs. Bad School Story Marketing

Executive Summary of Video:

Watch: Is Storytelling Just a School Marketing Fad?

Executive Summary of Video:

Storytelling has become quite a hot topic in business marketing circles over the past few years, and one that has influenced the school marketing world as well.  With that in mind, let me ask you this: Do you think...

How To Make Your Prospective Parents Listen Through Storytelling

Want to learn how to make your prospective parents listen? Let me tell you a story.

I often visit schools as an undercover secret shopper. Whether the school is my client or a competitor, I usually learn the most about how they operate when I...

7 Metrics That Help Your School Admissions Strategy

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

Why SEO is Important For Your School Blog

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question...

How CRMs can Increase Your School’s Productivity

Does your school use a Customer Relationship Management (CRM) tool? Are you planning on acquiring a CRM software solution soon? Or are you still on the fence about spending for it? Whatever your thoughts are about CRM tools, you’ve likely...

How To Craft A Convincing Call-To-Action For Your School

 Are you finding it difficult to get enrollment prospects to do what you want them to do? Are you concerned that your school website may not be performing as well as it should with regard to hitting your target numbers for blog reads, event...

How To Create Accurate Parent Personas That Work For Your School

Targeting the right audience is vital to the success of your school’s marketing efforts. Being able to identify who you’re marketing to will not only save you time and money but will ensure that all your marketing is focused in the right...