School Marketing Blog

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School Marketing Strategy: Key Components of a Successful School Tour

Everything is back in full swing after winter break, second semester has begun...and your admissions office is getting busier with inquiries from prospective families.

Anyone working in private school admissions knows that mid-winter is prime...

The Cost of NOT Doing Inbound Marketing: 10 Things Your School Will Lose

Money. Budget. Finances.

However you talk about it, each of these is almost always classified with the same adjective: tight. Especially for a non-profit, private school seeking to maximize families' tuition investment with a superb education...

Your Brand: What Is It & Why It's Vital to Your School Marketing Strategy

Coca-Cola. Mercedes. Nike. Amazon.When you read each of these brand names, I imagine that an image is immediately conjured in your mind, right?First, it might be the company logo: that globally-recognized bold red with white script markings on a...

What Exactly Does an Inbound Agency DO for School Admissions?

The school year is moving into full swing. Your offices and classrooms are humming along with the symphonies of copiers and coffee machines, lectures and laughter, beepers and bells, composing the soundtrack of a bustling school as students,...

Stop Enrollment Leaks: The 3 Funnels of School Admissions Marketing

Yes, we know school just started and you're in the throes of back-to-school brouhaha and all that goes along with it. But as your offices and hallways settle into a state of normalcy over the coming days, your administrative and school admissions...

Counting the Cost: Can Your School Do Inbound Marketing In-House?

If you've spent any amount of time reading our blog, or even networking with other school administrators, you probably have heard about the concept of inbound marketing by now. You know, the idea that the traditional means of advertising are...

Thinking of Marketing Your School on Radio? 10 Mistakes to Avoid

As your leadership team sorts through the myriad of options to get the word out about your school, I'm sure that radio has popped up more than once.

5 Ways Teachers Can Propel Your School Admissions & Retention Efforts

It's August. Back to school season is upon us. Which means that our recruitment and retention efforts can take a back seat for now, right?Wrong. So very wrong.Because, believe it or not, re-enrollment begins with the very first day of school.Is...

Can Your School Marketing Results Tell You This? 5 Metrics You Need to Know

Do you know how many parents looked into your school this week, even if they never actually contacted you?Do you know every step along the way that your latest applicants took to bring them to their enrollment decision?Do you know exactly which...

Getting Strategic About Marketing: 4 Best Practices for Private School Leaders

I fear this may be a typical scenario: It’s April, and the leadership of XYZ Christian School realizes that they haven't received enough applications to get next year's enrollment numbers high enough to meet budget goals. The admissions team is...