School Marketing Blog

Want to learn how to make your prospective parents listen? Let me tell you a story.

I often visit schools as an undercover secret shopper. Whether the school is my client or a competitor, I usually learn the most about how they operate when I...

Communicating with parents is a critical as well as a challenging task for schools. Despite the fact that advancements in technology make it that much easier for schools to connect with parents these days, that doesn’t mean communication has...

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

“I didn't know that event was coming up!”

“Oh, the school changed their policy on that?”

“How do I sign up for (insert program here)?”

Do your school faculty and administration members get comments along these lines from parents?

Let me guess;...

Are you frustrated that parents aren’t reading your school newsletter or seem to be overlooking other vital information you are trying to convey to them?  If you are and you have been relying too heavily on email as a communication tool, that...