School Marketing Blog

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How To Grow Enrollment at Christian Schools with Inbound Marketing

One of the continual challenges a private Christian school face, especially in the start-up phase, is increasing enrollment. If you want to achieve your enrollment goals on a consistent basis to increase your enrollment, it’s important to focus...

Why Your School Website Should Be Prospect-Focused

Is your school website generating the number of leads you need to achieve your school enrollment goals? If not, now might be a good time to reassess your most powerful online marketing tool to determine whether or not it is properly designed to...

How To Organize A Successful School Open House Event

If you work in Admissions, you know an open house event is your school's chance to shine in front of your prospective families. And it’s where they form their first impressions of you and your school. It's also where you and your staff have the...

5 Ways to Keep Your School Marketing Momentum Going Through the Summer

Ahhh, summer break.

For your school, it has likely either just begun or it’s peeking right around the corner, mere days away.

It’s a time for you and your tireless, tedious marketing efforts to kick back, close your eyes, and bask in the summer...

Why Should Families Choose Your Private School Over Other Schools?

How many schools are out there from which your community of families can choose?

Of course, there’s their neighborhood public school. Charter school. Homeschool. The ritzy boarding school. Catholic school. Montessori academy.

And you.

Tell me,...

Do-It-Yourself School Inbound Marketing: Announcing Schola University

So, you’re sold on the concept of inbound marketing for your school. You’re on board with the idea that attracting parents to your school through online platforms and content is the way to go in this age of digital marketing.

Maybe you’ve been...

School Marketing Strategy: Key Components of a Successful School Tour

Everything is back in full swing after winter break, second semester has begun...and your admissions office is getting busier with inquiries from prospective families.

Anyone working in private school admissions knows that mid-winter is prime...

How to Talk So Prospective Parents Listen: Storytelling in School Marketing

A new school year brings about fresh faces, fresh curriculum ideas, and hopefully a fresh approach to your school's marketing strategy.

If you're finding that the fancy graphics and impressive statistics you've stacked up in your arsenal aren't...

Why The Answer to This Common Admissions Question Is No Longer So Simple

"How did you hear about our school?"It's a question every admissions staff or head of school asks prospective parents (Right? At least, we hope you are!). But sometimes it seems you get conflicting or incomplete responses. How can you know for...

3 School Marketing Pitfalls to Avoid

When it comes to school marketing, the more prospective parents your school can attract, the better your chances of growing your school enrollment to a sustainable level.  Are your school marketing efforts bringing the number of prospects to your...