School Marketing Blog

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5 Ways to Keep Your School Marketing Momentum Going Through the Summer

Ahhh, summer break.

For your school, it has likely either just begun or it’s peeking right around the corner, mere days away.

It’s a time for you and your tireless, tedious marketing efforts to kick back, close your eyes, and bask in the summer...

Why Should Families Choose Your Private School Over Other Schools?

How many schools are out there from which your community of families can choose?

Of course, there’s their neighborhood public school. Charter school. Homeschool. The ritzy boarding school. Catholic school. Montessori academy.

And you.

Tell me,...

Do-It-Yourself School Inbound Marketing: Announcing Schola University

So, you’re sold on the concept of inbound marketing for your school. You’re on board with the idea that attracting parents to your school through online platforms and content is the way to go in this age of digital marketing.

Maybe you’ve been...

School Marketing Strategy: Key Components of a Successful School Tour

Everything is back in full swing after winter break, second semester has begun...and your admissions office is getting busier with inquiries from prospective families.

Anyone working in private school admissions knows that mid-winter is prime...

How to Talk So Prospective Parents Listen: Storytelling in School Marketing

A new school year brings about fresh faces, fresh curriculum ideas, and hopefully a fresh approach to your school's marketing strategy.

If you're finding that the fancy graphics and impressive statistics you've stacked up in your arsenal aren't...

Why The Answer to This Common Admissions Question Is No Longer So Simple

"How did you hear about our school?"It's a question every admissions staff or head of school asks prospective parents (Right? At least, we hope you are!). But sometimes it seems you get conflicting or incomplete responses. How can you know for...

3 School Marketing Pitfalls to Avoid

When it comes to school marketing, the more prospective parents your school can attract, the better your chances of growing your school enrollment to a sustainable level.  Are your school marketing efforts bringing the number of prospects to your...

How Much Would You Pay For a New Student At Your Private School?

A couple challenging questions for evaluating your marketing budget.

The summer at a school is a time of reflection for boards and heads of schools about how the Lord has blessed their plans in the past year and where they need to improve.   ...

3 Tips for Making Blogging Easier for your School Marketing

Are you intimidated by the sheer volume of content that you must create for your school's inbound marketing? Studies show that increasing the frequency of your blogging will proportionally increase traffic to your website. While it is true that...

4 Mistakes made when using Radio Ads for School Marketing

When planning your private school marketing, some mediums are more effective than others. A medium used by many private schools is radio advertising and if used correctly, it can be a useful part of a broader strategy for building awareness of...