School Marketing Blog

You’re not sick of hearing about video marketing yet, are you?

Hopefully not, for your sake.

We realize we’ve harped on video a lot lately, extolling the praises of its many miraculous marketing benefits and how using video is one of the most...

What would you rather read on your spare time: a business whitepaper filled with statistics and factual observations, or an adventure novel transporting you into an inspiring story?

My guess is MOST of you answered with the novel. Because while we...

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

Ah, Millennials.

The oft-maligned, highly sought-after, always stereotyped, elusive yet pervasive audience.

And the ones that make up most – if not all – of the new parents who will enroll in your school for the next several years. As such, you had...

Your school most likely has a set of Core Values that help to guide your sights and steps as you plan and grow. It's likely that your Board and leaders labored over just the right wording and mix to truly capture the essence of your school and what...

Any successful school marketing strategy in this day and age begins with the understanding that a new era of parents has recently entered the marketplace. And the greater your understanding of this population, the more effective you will be in...

One of the most essential elements in any school marketing strategy is knowing your audience. While your messaging, brand, and stories are extremely important, if they do not resonate with the families you are trying to attract to your school, you...