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School Marketing Blog

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7 Ways Your School Can Improve Communication With Parents

Communicating with parents is a critical as well as a challenging task for schools. Despite the fact that advancements in technology make it that much easier for schools to connect with parents these days, that doesn’t mean communication has...

How To Market Your School Effectively To Millennial Moms

When you are developing strategy to attract new parents to your private school, how often do you discuss the specific needs and desires of Millennials, or as they’re also called, Generation Y?

Who Are Millennial Parents and How Do I Market My Private School To Them?

If you are reading this article and are involved in school administration, leadership, or admissions and marketing, it is likely you are a Gen Xer or (gasp!) a Baby Boomer.  

Are you getting a little nauseated from hearing so much about...

Why Webinars Work for School Marketing & How To Make Them Successful

Pop quiz: what is an inexpensive, interactive, simple yet savvy way to get lots of prospective parents to connect with your school?


They’ve been around for years. They’re a stalwart in the business world, where office dwellers...

Should Your Private School Use Video Marketing?

You’re not sick of hearing about video marketing yet, are you?

Hopefully not, for your sake.

We realize we’ve harped on video a lot lately, extolling the praises of its many miraculous marketing benefits and how using video is one of the most...

3 Tips For School Blog Posts That Parents Actually Read, Share, & Like

What would you rather read on your spare time: a business whitepaper filled with statistics and factual observations, or an adventure novel transporting you into an inspiring story?

My guess is MOST of you answered with the novel. Because while...

Our Recommendations: 9 Tech Solutions for Private School Marketing

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

How To Attract Millennial Parents To Your Private School

Ah, Millennials.

The oft-maligned, highly sought-after, always stereotyped, elusive yet pervasive audience.

And the ones that make up most – if not all – of the new parents who will enroll in your school for the next several years. As such, you...

Don't Miss Your Mark With Millennial Parents: 5 Core Values Your School Must Address

Your school most likely has a set of Core Values that help to guide your sights and steps as you plan and grow. It's likely that your Board and leaders labored over just the right wording and mix to truly capture the essence of your school and...

School Marketing Tips for Attracting and Retaining Millennial Parents

Any successful school marketing strategy in this day and age begins with the understanding that a new era of parents has recently entered the marketplace.  And the greater your understanding of this population, the more effective you will be in...