If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...
Does your school use a Customer Relationship Management (CRM) tool? Are you planning on acquiring a CRM software solution soon? Or are you still on the fence about spending for it? Whatever your thoughts are about CRM tools, you’ve likely considered...
While school marketing has certainly evolved by leaps and bounds in recent years, marketing automation is still a somewhat unfamiliar concept for educators and the term has yet to become a buzzword in most school circles. What is it and why does...
Let's be honest. While most admissions directors don't come from a corporate sales environment and will often balk at being labeled a sales person, admissions is, in fact, sales. Granted, the way in which an...