School Marketing Blog

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School Marketing Favorite Books Recommended by Schola

It’s all supposed to be simple, right?

Back “in the day” when you wanted to market your private school, you just had to make sure you printed out colorful postcards with your next open house dates and a picture of one of your cute, smiling...

3 Reasons Your School Marketing Must Use Live Video (& 7 Ideas for When to Do It)

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

Our Recommendations: 9 Tech Solutions for Private School Marketing

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

5 Reasons Your Private School Should Use Hubspot to Manage Inbound Marketing

In recent decades, the rise of supercenter stores like Walmart, Target, and Costco underscored our culture’s desire for one-stop shops.

Convenience. Efficiency. Value.

When it comes to your private school marketing activities, wouldn’t you like...

Crucial First Step to School Marketing Strategy: Parent Personas

Are you thinking about diving into inbound marketing for your school?

STOP!

Before you even begin, do you have your parent personas?

"Our parent what?" you ask? Ah, well then I'm glad we brought this up.

You see, without clearly defined parent...

The Cost of NOT Doing Inbound Marketing: 10 Things Your School Will Lose

Money. Budget. Finances.

However you talk about it, each of these is almost always classified with the same adjective: tight. Especially for a non-profit, private school seeking to maximize families' tuition investment with a superb education...

What Exactly Does an Inbound Agency DO for School Admissions?

The school year is moving into full swing. Your offices and classrooms are humming along with the symphonies of copiers and coffee machines, lectures and laughter, beepers and bells, composing the soundtrack of a bustling school as students,...

Counting the Cost: Can Your School Do Inbound Marketing In-House?

If you've spent any amount of time reading our blog, or even networking with other school administrators, you probably have heard about the concept of inbound marketing by now. You know, the idea that the traditional means of advertising are...

Can Your School Marketing Results Tell You This? 5 Metrics You Need to Know

Do you know how many parents looked into your school this week, even if they never actually contacted you?Do you know every step along the way that your latest applicants took to bring them to their enrollment decision?Do you know exactly which...

Why The Answer to This Common Admissions Question Is No Longer So Simple

"How did you hear about our school?"It's a question every admissions staff or head of school asks prospective parents (Right? At least, we hope you are!). But sometimes it seems you get conflicting or incomplete responses. How can you know for...