School Marketing Blog

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How To Create Accurate Parent Personas That Work For Your School

Targeting the right audience is vital to the success of your school’s marketing efforts. Being able to identify who you’re marketing to will not only save you time and money but will ensure that all your marketing is focused in the right...

Improve Enrollment Growth By Managing These 3 Significant Factors

What are your plans to improve enrollment this coming year? Have you met your current school enrollment goals? If not, have you been able to address the issues that have caused your school losses? Are you setting up for long term enrollment...

5 Important Metrics For Your School's Social Media Marketing

 

“If content is king, then conversion is queen.” — John Munsell, CEO of Bizzuka

 

Appearing online after the author said it in a conference he paneled about web content management in 2008, this quote has been tweeted, shared, and used in blog...

Continuous Enrollment: Implementing A Win-Win Solution

Traditional Versus Continuous Enrollment for Schools: The Case for Making The Change in 2019 and Beyond

“Is your child coming back to our school next year?”

There are many processes baked into a school’s operation that are often not questioned...

7 Ways Your Private Christian School Can Reach Churches & Preschools

If I told you that there were several key locations within a 10 mile radius of your school where you could speak directly to a concentrated group of mission-appropriate families in one place, I’m guessing you would be all in.

You know these...

Get More Applications This Year With These 7 Tips for Private School Admissions

This admissions season, as school tours and open houses are coming into full swing and families around your area are feeling out all their options for their kids’ education for the coming school year.

If you’re just hanging on and doing...

School Marketing Strategy: Key Components of a Successful School Tour

Everything is back in full swing after winter break, second semester has begun...and your admissions office is getting busier with inquiries from prospective families.

Anyone working in private school admissions knows that mid-winter is prime...

Stay Ahead of Reenrollment Season: 5 Things To Do NOW To Improve Retention

The imminent holiday season may be consuming our collective time and resources right now, but those of us in the private school world know what’s coming just after the Christmas lights dim and the new year kicks in: reenrollment season.

Stop Enrollment Leaks: The 3 Funnels of School Admissions Marketing

Yes, we know school just started and you're in the throes of back-to-school brouhaha and all that goes along with it. But as your offices and hallways settle into a state of normalcy over the coming days, your administrative and school admissions...

5 Ways Teachers Can Propel Your School Admissions & Retention Efforts

It's August. Back to school season is upon us. Which means that our recruitment and retention efforts can take a back seat for now, right?Wrong. So very wrong.Because, believe it or not, re-enrollment begins with the very first day of school.Is...