School Marketing Blog

Your website is your primary online marketing tool for introducing your school to your prospective parents. And, as a marketing tool, your school website has the potential to effectively engage visitors and convert them into enrollment leads....

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

Now that you’ve finally started a blog for your school, the next step to consider is developing a plan for what to write next and when to post it. You may be churning out blog posts at a constant pace and getting visitors on your school’s website...

“If content is king, then conversion is queen.” — John Munsell, CEO of Bizzuka

Appearing online after the author said it in a conference he paneled about web content management in 2008, this quote has been tweeted, shared, and used in blog...

There are so many factors that contribute to a successful school blog. Aside from producing well-written posts and efficiently promoting them to maximize their reach, you also need to update it regularly. You’ll encounter difficulties in...

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...

Pop quiz: what is an inexpensive, interactive, simple yet savvy way to get lots of prospective parents to connect with your school?

Answer: WEBINARS.

They’ve been around for years. They’re a stalwart in the business world, where office dwellers...

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

“I didn't know that event was coming up!”

“Oh, the school changed their policy on that?”

“How do I sign up for (insert program here)?”

Do your school faculty and administration members get comments along these lines from parents?

Let me guess;...