School Marketing Blog

Never miss an update! Subscribe to our blog.

How To Create Content That Can Help You Achieve Your School’s Marketing Goals


Your website is your primary online marketing tool for introducing your school to your prospective parents. And, as a marketing tool, your school website has the potential to effectively engage visitors and convert them into enrollment leads....

How To Write Effective, Beneficial Copy For Your School Website

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

5 Important Steps In Creating A Blog Content Strategy

Now that you’ve finally started a blog for your school, the next step to consider is developing a plan for what to write next and when to post it. You may be churning out blog posts at a constant pace and getting visitors on your school’s website...

5 Important Metrics For Your School's Social Media Marketing


“If content is king, then conversion is queen.” — John Munsell, CEO of Bizzuka


Appearing online after the author said it in a conference he paneled about web content management in 2008, this quote has been tweeted, shared, and used in blog...

7 Helpful Principles To Grow and Maintain Your Blog

There are so many factors that contribute to a successful school blog. Aside from producing well-written posts and efficiently promoting them to maximize their reach, you also need to update it regularly. You’ll encounter difficulties in...

7 Tips For Creating Effective Landing Pages

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...

Why Webinars Work for School Marketing & How To Make Them Successful

Pop quiz: what is an inexpensive, interactive, simple yet savvy way to get lots of prospective parents to connect with your school?


They’ve been around for years. They’re a stalwart in the business world, where office dwellers...

3 Reasons Your School Marketing Must Use Live Video (& 7 Ideas for When to Do It)

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

Our Recommendations: 9 Tech Solutions for Private School Marketing

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

Parents Don't Read Your Emails: 7 Private School Communication Tactics

“I didn't know that event was coming up!”

“Oh, the school changed their policy on that?”

“How do I sign up for (insert program here)?”

Do your school faculty and administration members get comments along these lines from parents?

Let me guess;...