School Marketing Blog

Want to learn how to make your prospective parents listen? Let me tell you a story.

I often visit schools as an undercover secret shopper. Whether the school is my client or a competitor, I usually learn the most about how they operate when I...

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question...

Is your school website attracting enough visitors for you to be able to meet your school marketing goals? If you’re not attracting enough visitors, that means not enough people are engaging with your content. And fewer visitors means fewer...

One of the continual challenges a private Christian school face, especially in the start-up phase, is increasing enrollment. If you want to achieve your enrollment goals on a consistent basis to increase your enrollment, it’s important to focus...

Is your school website generating the number of leads you need to achieve your school enrollment goals? If not, now might be a good time to reassess your most powerful online marketing tool to determine whether or not it is properly designed to...

Wondering if email marketing is still a relevant activity for your school to engage in? Especially at a time when inbound marketing has opened up more profitable and effective ways of getting enrollments, can it still prove to be beneficial?

Do you know how important keywords are for your school?

The keywords you choose and apply to your website are the catalysts for attracting school enrollment prospects. At the heart of any successful inbound marketing strategy are relevant,...

Your website is your primary online marketing tool for introducing your school to your prospective parents. And, as a marketing tool, your school website has the potential to effectively engage visitors and convert them into enrollment leads....

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

Now that you’ve finally started a blog for your school, the next step to consider is developing a plan for what to write next and when to post it. You may be churning out blog posts at a constant pace and getting visitors on your school’s website...