School Marketing Blog

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Why Webinars Work for School Marketing & How To Make Them Successful

Pop quiz: what is an inexpensive, interactive, simple yet savvy way to get lots of prospective parents to connect with your school?

Answer: WEBINARS.

They’ve been around for years. They’re a stalwart in the business world, where office dwellers...

3 Reasons Your School Marketing Must Use Live Video (& 7 Ideas for When to Do It)

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

Our Recommendations: 9 Tech Solutions for Private School Marketing

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

Parents Don't Read Your Emails: 7 Private School Communication Tactics

“I didn't know that event was coming up!”

“Oh, the school changed their policy on that?”

“How do I sign up for (insert program here)?”

Do your school faculty and administration members get comments along these lines from parents?

Let me guess;...

5 Ways Good Online Content Helps Your School Keep Families On Board

We do a lot of talking about strategies for getting new families to enroll in your school. And of course, that's a crucial part of school admissions marketing, if you want to grow or at least maintain your enrollment to make up for student...

How to Talk So Prospective Parents Listen: Storytelling in School Marketing

A new school year brings about fresh faces, fresh curriculum ideas, and hopefully a fresh approach to your school's marketing strategy.

If you're finding that the fancy graphics and impressive statistics you've stacked up in your arsenal aren't...

5 Key Mistakes to Avoid in School Content Marketing

Content Marketing can be a very effective school enrollment growth strategy.  Unfortunately, many schools that invest time and money in content marketing do not achieve the success they expect to see as a result of their content marketing...

How to Master the Art of  Storytelling in School Marketing

I want to talk about a successful marketing tactic that predates the written word.  One that can engage an audience, trigger emotion, and inspire that audience to action.  An influential tactic that can be very effective in school marketing.  The...

3 Things Every School Leader Should Know about Content Marketing

If you’ve been involved in private school education for any length of time, you know the face of school marketing has changed dramatically over the course of the past decade and many traditional methods of attracting school enrollment prospects...

Using Emotion in School Marketing

One of the most important decisions parents will ever make is that of choosing a school where their children will be educated.  While much of this decision is often based on rational thought and logic, we can’t discount the important role...