School Marketing Blog

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How To Create Accurate Parent Personas That Work For Your School

Targeting the right audience is vital to the success of your school’s marketing efforts. Being able to identify who you’re marketing to will not only save you time and money but will ensure that all your marketing is focused in the right...

7 Benefits Of Marketing Automation For Your School

While school marketing has certainly evolved by leaps and bounds in recent years, marketing automation is still a somewhat unfamiliar concept for educators and the term has yet to become a buzzword in most school circles. What is it and why does...

Why your 2019 School Marketing strategy needs to include using a Net Promoter Score

 

Want to find out how satisfied your current parents are with your school?  

Want to objectively measure your current parent’s satisfaction with your school to help you with recruitment and retention efforts?

Want to be able to gather feedback...

The Secret to Attracting Enrollment Prospects to Your School

It’s no secret that in order to increase your school’s enrollment, you need to be able to attract prospects to your school.  Not just any prospects, however.  You need the right prospects.  But just who is the right prospect?

Blogging for Schools: Identifying Your Target Audience

Blogging is a proven way to increase traffic to your school’s website.  However, to achieve this goal you need to post blogs that will draw the right traffic to your site.  The kind of traffic that will convert into leads and ultimately result in...

School Marketing Mistakes to Avoid in 2015: The Invasion of the "Me" Monster!

 

When was the last time you saw an acquaintance and started talking to them and asked them a few questions about how they were doing, and they went on and on and on about all of their latest accolades, their children’s accolades, what they’re...

3 Tips for Making Blogging Easier for your School Marketing

Are you intimidated by the sheer volume of content that you must create for your school's inbound marketing? Studies show that increasing the frequency of your blogging will proportionally increase traffic to your website. While it is true that...

3 School Marketing Mistakes to Avoid when trying to attract Prospective Parents

Are you concerned about the number of families submitting applications to your school? In order to grow your school enrollment to a sustainable level, you want to increase the number of prospective parents who are considering your school. If you...

The foundations of School Marketing(Video): Buyer Personas (Parent Profiles)

Do you know your School's Buyer Personas (Parent Profiles)?

Buyer Personas also known as parent profiles are critical to establish any successful private school's marketing plan.  School's that spend the time developing them well set themselves up...