School Marketing Blog

One of the most challenging tasks for your school admissions professionals is in determining a prospect’s willingness to take the next step in your enrollment process. If you’re finding it difficult to convince your prospects, you may need to take a...

Want to learn how to make your prospective parents listen? Let me tell you a story.

I often visit schools as an undercover secret shopper. Whether the school is my client or a competitor, I usually learn the most about how they operate when I catch...

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

Is your school website attracting enough visitors for you to be able to meet your school marketing goals? If you’re not attracting enough visitors, that means not enough people are engaging with your content. And fewer visitors means fewer...

One of the continual challenges a private Christian school face, especially in the start-up phase, is increasing enrollment. If you want to achieve your enrollment goals on a consistent basis to increase your enrollment, it’s important to focus on...

Does your school use a Customer Relationship Management (CRM) tool? Are you planning on acquiring a CRM software solution soon? Or are you still on the fence about spending for it? Whatever your thoughts are about CRM tools, you’ve likely considered...

Wondering if email marketing is still a relevant activity for your school to engage in? Especially at a time when inbound marketing has opened up more profitable and effective ways of getting enrollments, can it still prove to be beneficial?

Targeting the right audience is vital to the success of your school’s marketing efforts. Being able to identify who you’re marketing to will not only save you time and money but will ensure that all your marketing is focused in the right direction...

While school marketing has certainly evolved by leaps and bounds in recent years, marketing automation is still a somewhat unfamiliar concept for educators and the term has yet to become a buzzword in most school circles. What is it and why does...

Want to find out how satisfied your current parents are with your school?  

Want to objectively measure your current parent’s satisfaction with your school to help you with recruitment and retention efforts?

Want to be able to gather feedback on a...