School Marketing Blog

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question you...

Wondering if email marketing is still a relevant activity for your school to engage in? Especially at a time when inbound marketing has opened up more profitable and effective ways of getting enrollments, can it still prove to be beneficial?

Your website is your primary online marketing tool for introducing your school to your prospective parents. And, as a marketing tool, your school website has the potential to effectively engage visitors and convert them into enrollment leads. What...

Now that you’ve finally started a blog for your school, the next step to consider is developing a plan for what to write next and when to post it. You may be churning out blog posts at a constant pace and getting visitors on your school’s website to...

There are so many factors that contribute to a successful school blog. Aside from producing well-written posts and efficiently promoting them to maximize their reach, you also need to update it regularly. You’ll encounter difficulties in balancing...

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that campaign....

Have you ever thought or been asked to consider redesigning your school website? While this idea may be an exciting one, it can also bring about feelings of dread and uncertainty.

Redesigning your website can offer your school the chance to catch up...

What would you rather read on your spare time: a business whitepaper filled with statistics and factual observations, or an adventure novel transporting you into an inspiring story?

My guess is MOST of you answered with the novel. Because while we...

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

Ahhh, summer break.

For your school, it has likely either just begun or it’s peeking right around the corner, mere days away.

It’s a time for you and your tireless, tedious marketing efforts to kick back, close your eyes, and bask in the summer...