School Marketing Blog

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7 Tips For Creating Effective Landing Pages

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...

3 Reasons Why You Should Redesign Your School's Website

Have you ever thought or been asked to consider redesigning your school website? While this idea may be an exciting one, it can also bring about feelings of dread and uncertainty.

Redesigning your website can offer your school the chance to catch...

3 Tips For School Blog Posts That Parents Actually Read, Share, & Like

What would you rather read on your spare time: a business whitepaper filled with statistics and factual observations, or an adventure novel transporting you into an inspiring story?

My guess is MOST of you answered with the novel. Because while...

How to Take Your School Blog to the Next Level: A Header Tags Lesson

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

5 Ways to Keep Your School Marketing Momentum Going Through the Summer

Ahhh, summer break.

For your school, it has likely either just begun or it’s peeking right around the corner, mere days away.

It’s a time for you and your tireless, tedious marketing efforts to kick back, close your eyes, and bask in the summer...

5 Tips for Coming Up With Great Blog Topics for Your Private School

It’s a tale as old as time...or at least as old as your middle school days.

You know you have to write something - a research paper, a book review, a history report, what have you - but you just don’t know where to begin, or even what you’re...

5 Tips for Training School Marketing Blog Writers

The long-term success of any school blogging effort begins with your capacity to publish quality content on a consistent basis.   To improve those chances of success, in addition to identifying someone to manage your school blog and its content,...

3 Tips for Sprucing Up Your School Blog Evergreen Content

While evergreen school blog content can generally stand the test of time and continue to generate school website traffic long after its original publish date, it is a good idea to revisit this content from time to time to look for ways to improve...

The 5 Key Steps of School Blog Content Management

One of the most effective ways to draw more traffic to your school website is by blogging.  Blogging requires a commitment of time and resources, including a consistent flow of quality content and someone, namely a Content Manager, to coordinate...

Why Evergreen Content is Important for a School Blog

What does it take for a school blog to become an effective marketing tool?  A variety of quality content posted on a consistent basis.  Content designed to address the challenges and pain points of your enrollment prospects.  And, to ensure your...