School Marketing Blog

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3 Reasons Your School Marketing Must Use Live Video (& 7 Ideas for When to Do It)

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

7 Ways Your Private Christian School Can Reach Churches & Preschools

If I told you that there were several key locations within a 10 mile radius of your school where you could speak directly to a concentrated group of mission-appropriate families in one place, I’m guessing you would be all in.

You know these...

Is Your School Admissions Strategy Working? 7 Stats You Need to Know

If you’re plowing ahead toward your school enrollment and admissions goals, working to keep with the traffic flow and maintain your speed, you’d better make sure you check your rearview mirrors once in a while.

Get More Applications This Year With These 7 Tips for Private School Admissions

This admissions season, as school tours and open houses are coming into full swing and families around your area are feeling out all their options for their kids’ education for the coming school year.

If you’re just hanging on and doing...

School Marketing Strategy: Key Components of a Successful School Tour

Everything is back in full swing after winter break, second semester has begun...and your admissions office is getting busier with inquiries from prospective families.

Anyone working in private school admissions knows that mid-winter is prime...

7 Actions To Take in the New Year to Grow Your Private School

The new year brings a perfect time for fresh starts. A promise of better times to come, a chance to get things right, and the opportunity to begin a new season on the right foot. At least, we all hope, right?

New years’ resolutions have become...

How to Talk So Prospective Parents Listen: Storytelling in School Marketing

A new school year brings about fresh faces, fresh curriculum ideas, and hopefully a fresh approach to your school's marketing strategy.

If you're finding that the fancy graphics and impressive statistics you've stacked up in your arsenal aren't...

What Exactly Does an Inbound Agency DO for School Admissions?

The school year is moving into full swing. Your offices and classrooms are humming along with the symphonies of copiers and coffee machines, lectures and laughter, beepers and bells, composing the soundtrack of a bustling school as students,...

Don't Miss It: How to Tell If A Prospective Parent is Ready to Enroll NOW

Those working in school admissions know that the buying cycle for school enrollment is incredibly long. The typical parent begins checking out school options 9-12 months in advance of the school year. This means that marketing and admissions...

Stop Enrollment Leaks: The 3 Funnels of School Admissions Marketing

Yes, we know school just started and you're in the throes of back-to-school brouhaha and all that goes along with it. But as your offices and hallways settle into a state of normalcy over the coming days, your administrative and school admissions...