School Marketing Blog

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5 Tips To Help You Determine If Your Prospective Parent Is Ready To Enroll

One of the most challenging tasks for your school admissions professionals is in determining a prospect’s willingness to take the next step in your enrollment process. If you’re finding it difficult to convince your prospects, you may need to...

7 Metrics That Help Your School Admissions Strategy

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

How To Organize A Successful School Open House Event

If you work in Admissions, you know an open house event is your school's chance to shine in front of your prospective families. And it’s where they form their first impressions of you and your school. It's also where you and your staff have the...

3 Reasons Your School Marketing Must Use Live Video (& 7 Ideas for When to Do It)

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

7 Ways Your Private Christian School Can Reach Churches & Preschools

If I told you that there were several key locations within a 10 mile radius of your school where you could speak directly to a concentrated group of mission-appropriate families in one place, I’m guessing you would be all in.

You know these...

Is Your School Admissions Strategy Working? 7 Stats You Need to Know

If you’re plowing ahead toward your school enrollment and admissions goals, working to keep with the traffic flow and maintain your speed, you’d better make sure you check your rearview mirrors once in a while.

Get More Applications This Year With These 7 Tips for Private School Admissions

This admissions season, as school tours and open houses are coming into full swing and families around your area are feeling out all their options for their kids’ education for the coming school year.

If you’re just hanging on and doing...

School Marketing Strategy: Key Components of a Successful School Tour

Everything is back in full swing after winter break, second semester has begun...and your admissions office is getting busier with inquiries from prospective families.

Anyone working in private school admissions knows that mid-winter is prime...

7 Actions To Take in the New Year to Grow Your Private School

The new year brings a perfect time for fresh starts. A promise of better times to come, a chance to get things right, and the opportunity to begin a new season on the right foot. At least, we all hope, right?

New years’ resolutions have become...

How to Talk So Prospective Parents Listen: Storytelling in School Marketing

A new school year brings about fresh faces, fresh curriculum ideas, and hopefully a fresh approach to your school's marketing strategy.

If you're finding that the fancy graphics and impressive statistics you've stacked up in your arsenal aren't...