School Marketing Blog

Executive Summary of Video:

Would you ask someone to marry you on your very first date?  If you did, you’d probably not only get a “no” in response, it’s highly likely you’d also scare your date away for good in the process.  The same holds true...

Executive Summary of Video:

Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

One of the most challenging tasks for your school admissions professionals is in determining a prospect’s willingness to take the next step in your enrollment process. If you’re finding it difficult to convince your prospects, you may need to...

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

If you work in Admissions, you know an open house event is your school's chance to shine in front of your prospective families. And it’s where they form their first impressions of you and your school. It's also where you and your staff have the...

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

If I told you that there were several key locations within a 10 mile radius of your school where you could speak directly to a concentrated group of mission-appropriate families in one place, I’m guessing you would be all in.

You know these...

If you’re plowing ahead toward your school enrollment and admissions goals, working to keep with the traffic flow and maintain your speed, you’d better make sure you check your rearview mirrors once in a while.

This admissions season, as school tours and open houses are coming into full swing and families around your area are feeling out all their options for their kids’ education for the coming school year.

If you’re just hanging on and doing...

Everything is back in full swing after winter break, second semester has begun...and your admissions office is getting busier with inquiries from prospective families.

Anyone working in private school admissions knows that mid-winter is prime...