School Marketing Blog

As a school administrator, sometimes you can get tunnel vision and you're caught up in the issue of the day. That can make it very difficult to see the bigger picture.

We'd like to remind you that you are not alone in your school growth woes. In...

Reflection, prayer and re-commitment to the mission we have as Christians — these are things we recognized at the start of this pandemic that helped us lead our schools with strength and decisiveness. We at Schola have been impressed with several...

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Want to know a sad truth?  Through the years I’ve worked with a number of schools that have  invested quite a bit of time and money on marketing and then failed to capitalize on those efforts by making a few simple...

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A good Admissions Director knows that if you want to successfully convert a school enrollment lead into a prospect you must be able to connect with them first.  But what if you can’t get them to answer their phones or...

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Have you ever had a promising enrollment prospect, one with whom you thought you made a good impression and forged a strong connection, seemingly fall off the face of the earth after their visit to your school?  Does...

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Executive Summary of Video:

Would you ask someone to marry you on your very first date?  If you did, you’d probably not only get a “no” in response, it’s highly likely you’d also scare your date away for good in the process.  The same holds true...

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Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

One of the most challenging tasks for your school admissions professionals is in determining a prospect’s willingness to take the next step in your enrollment process. If you’re finding it difficult to convince your prospects, you may need to...