School Marketing Blog

Executive Summary of Video:

Want to know a sad truth?  Through the years I’ve worked with a number of schools that have  invested quite a bit of time and money on marketing and then failed to capitalize on those efforts by making a few simple...

Executive Summary of Video:

A good Admissions Director knows that if you want to successfully convert a school enrollment lead into a prospect you must be able to connect with them first.  But what if you can’t get them to answer their phones or...

Executive Summary of Video:

Have you ever had a promising enrollment prospect, one with whom you thought you made a good impression and forged a strong connection, seemingly fall off the face of the earth after their visit to your school?  Does...

Executive Summary of Video:

Executive Summary of Video:

Executive Summary of Video:

Would you ask someone to marry you on your very first date?  If you did, you’d probably not only get a “no” in response, it’s highly likely you’d also scare your date away for good in the process.  The same holds true...

Executive Summary of Video:

Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

One of the most challenging tasks for your school admissions professionals is in determining a prospect’s willingness to take the next step in your enrollment process. If you’re finding it difficult to convince your prospects, you may need to...

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

If you work in Admissions, you know an open house event is your school's chance to shine in front of your prospective families. And it’s where they form their first impressions of you and your school. It's also where you and your staff have the...