School Marketing Blog

Never miss an update! Subscribe to our blog.

Watch: School Retention Planning - Act Now Before It’s Too Late!

Posted by Ralph Cochran on Nov 5, 2019 3:45:20 PM

Executive Summary of Video:

By now the transition into a new school year has come to an end and you’ve most likely shifted your focus and energy to the planning of special school year events and fundraising activities.  In addition, with the holiday season rapidly approaching, for many schools any thought of retention planning will be put off until the new year. Unfortunately, by then it will simply be too late.





Believe it or not, the decision by families on whether or not to return to your school next year is generally made by early December.  So, if you wait until the new year to focus on your retention efforts, you will have missed your window of opportunity to positively affect these decisions.

The bottom line: Peak retention season is now.  And if you don’t act now to create and execute a retention plan, you just might be too late.

When creating a retention plan, there are three key steps to include:

  • Create a list to identify families at risk of leaving
  • Schedule one-on-one conversations to identify issues and concerns
  • Identify ways to address those issues

In this video I elaborate on these steps and share some additional invaluable information on creating an effective retention plan.

At Schola we’re committed to assisting schools meet their enrollment goals.  If you’d like to find out how, check out the resources on our website or give us a call.


New call-to-action

Topics: Retention Strategy