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School Blogging: Do You Recycle?

Posted by Kim Schlauch on Oct 11, 2016 3:00:00 PM
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Blogging is a proven and effective way to generate business for your school.  However, its effectiveness is dependent upon your ability to create the quality content needed on a consistent basis to draw the families of potential students to your website.  One way to save time and minimize the stress related to the content creation process is to look for ways to recycle your existing content.  Here are five ways to do this.

1. Review Popular Blog Posts

Take a look at your blog analytics and pay particular attention to the posts with the most page views to determine which topics have resonated the most with your audience.  Is there more you can say on those topics?  Can you approach the topic from a different angle than you did in the original article?  Has something changed or have you received any new information since you originally wrote about the topic that can provide value for your reader?

2. Expand Upon Your List Blogs

Review your list posts and identify any line items that you might be able to expand upon in a stand-alone blog by adding background information, stories or specific examples.

3. Create List Blogs that Include Internal Links

Do you have several blog posts in your library that cover the same theme or topic?  Write a blog post that introduces the topic and create a list that includes the titles of your existing blogs, a brief synopsis of what each blog covers, and a link to each blog.  This is beneficial not only for content repurposing, but for your SEO efforts as well.

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4. Glean Content from Your Ebooks & Web Pages

Your school’s web pages and premium content offers, such as Ebooks, contain a gold mine of content that appeals most to your audience’s interests and addresses their most pressing pain points.  Consider creating a post that highlights or complements an aspect of this content.  Don’t forget to include internal links for SEO purposes or a relevant CTA at the end of the post to convert visitors into leads.

5. Review Your Unpublished Blog Drafts

Every blog writer has stared at a blank screen on more than one occasion.  Perhaps you had what seemed to be a viable topic for a blog, but lacked the information or motivation required to finish the article.  And hopefully, rather than completely trashing these ideas, you’ve put them in a file to revisit at a later date.  If that is the case, take the time to review those forgotten drafts to see if you can move any of them to completion.

When recycling existing content, it is important to keep in mind that it is more than simply reusing an old piece.  It involves altering the content enough to make it fresh and appealing for your audience.  And enticing enough to make them want to come back for more.

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Topics: Blogging, Content Marketing