Attended by many esteemed heads of school, board members, academic leaders, admissions and marketing directors and advancement directors, the SCL Fall Retreat is the perfect venue to discuss not only pivoting to make sure enrollment doesn't stagnate, but also getting clarity and certainty in planning. True to our commitment of helping Christian schools grow, Ralph will be discussing strategies that can assist in the overcoming hurdles unique in 2020.

Find more about it from Ralph himself:

 

 

 

 

 

 

 

 

 

 

2020 School Growth Case Studies: Results from Implementing a Story Marketing System

Friday, 23 October 2020, 11:30AM - 12:15 PM CDT
Exclusive link to Schola's Breakout Session: https://us02web.zoom.us/j/83447091334

One of the messages that will be discussed in length and that we live and believe in Schola is to never underestimate the power of great storytelling. Especially when it comes to school marketing. This is also a lesson that you can find in Ralph’s book, Story Marketing for Christian Schools.

This book was written as a definitive guide that explains to you why schools face the marketing challenges they do, the keys to school enrollment growth, and many more. 

Here’s what others are saying about Story Marketing for Christian Schools:

“With unique expertise and experience, Cochran has written a book that confirms the tremendous value of telling the stories and getting the word out about the Christian school. Found within the pages of this book are stimulating stories and practical content that will not only gain the attention of the reader but ultimately benefit the practitioner in reaching the hearts and minds of potential families who are considering a Christian school for their children. It is one of the few books that speaks specifically to how one can advance a given school’s enrollment, by capitalizing on the daily reporting and unfolding of stories that reflect well on an education that is alive, and relevant for today’s society.”

- Dr. Sandy M. Outlar, Ambassador to Christian Schools, Lancaster Bible College

“Experienced parents and teachers know that Christian schools are not knowledge factories. We are in the education business, which is not the same thing as manufacturing. It is not even the same thing as training. Educators have taken on the task of formation—as one writer has expressed it, schools are about formation, not primarily information.This is just another way of saying that education must be pursued as though people mattered.

But that’s as far as it goes, even when a school is a good school, and this crucial reality is remembered in the administration of the school and the day-to-day instruction in the classroom. When it comes to marketing that (excellent) school, two kinds of failures are common. Either the school is not marketed at all, or the school defaults to the American factory settings, which means the school is marketed in the same way other products are. Be it butter, cars, books, widgets, or schools, we revert to what someone learned in his business major thirty years ago. But it is a new world, and Ralph Cochran has provided us with a valuable service. He proposes a way of marketing your school as though people mattered, and, as it turns out, this is consistent with the conviction that results matter also.”

- Douglas Wilson, Co-Founder of The Association of Classical Christian Schools, Logos School, and New Saint Andrews College and Minister at Christ Church

Retreat attendees, as well as other school leaders committed to growing their school, have the opportunity to get Story Marketing for Christian Schools for FREE on Amazon Kindle starting the day of the retreat, 23 October until the following Tuesday, 27 October 2020.  Read a sample today.