School Marketing Blog

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question...

Communicating with parents is a critical as well as a challenging task for schools. Despite the fact that advancements in technology make it that much easier for schools to connect with parents these days, that doesn’t mean communication has...

Is your school website attracting enough visitors for you to be able to meet your school marketing goals? If you’re not attracting enough visitors, that means not enough people are engaging with your content. And fewer visitors means fewer...

One of the continual challenges a private Christian school face, especially in the start-up phase, is increasing enrollment. If you want to achieve your enrollment goals on a consistent basis to increase your enrollment, it’s important to focus...

Do you know how long visitors typically stay on your school website? Do their visits last at least ten seconds? If your school website can’t hold your visitors’ interest for ten seconds or more, then it is definitely underperforming. And, if...

Does your school use a Customer Relationship Management (CRM) tool? Are you planning on acquiring a CRM software solution soon? Or are you still on the fence about spending for it? Whatever your thoughts are about CRM tools, you’ve likely...

Is your school website generating the number of leads you need to achieve your school enrollment goals? If not, now might be a good time to reassess your most powerful online marketing tool to determine whether or not it is properly designed to...

 Are you finding it difficult to get enrollment prospects to do what you want them to do? Are you concerned that your school website may not be performing as well as it should with regard to hitting your target numbers for blog reads, event...

If you work in Admissions, you know an open house event is your school's chance to shine in front of your prospective families. And it’s where they form their first impressions of you and your school. It's also where you and your staff have the...