School Marketing Blog

Executive Summary of Video:

Have you ever had a promising enrollment prospect, one with whom you thought you made a good impression and forged a strong connection, seemingly fall off the face of the earth after their visit to your school?  Does it...

Executive Summary of Video:

Executive Summary of Video:

Executive Summary of Video:

Want to know a secret?  The more time I spend working with schools to help them improve their marketing efforts, the less persuaded I am becoming with regard to the significance formal branding plays in helping them grow...

Executive Summary of Video:

Would you ask someone to marry you on your very first date?  If you did, you’d probably not only get a “no” in response, it’s highly likely you’d also scare your date away for good in the process.  The same holds true for...

Executive Summary of Video:

Executive Summary of Video:

Storytelling has become quite a hot topic in business marketing circles over the past few years, and one that has influenced the school marketing world as well.  With that in mind, let me ask you this: Do you think...

Executive Summary of Video:

The holiday season is upon us and I know you’re looking forward to a well-deserved Thanksgiving and Christmas break.  However, as a school leader, you can’t afford to overlook the fact that the eve of another critical...

Executive Summary of Video:

Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

Executive Summary of Video:

When you hear the phrase “enrollment growth,” what is the first thing that comes to mind?  I’d venture to guess your immediate thoughts centered around the acquisition of new students.

Your school will consistently...