School Marketing Blog

Executive Summary of Video:

The holiday season is upon us and I know you’re looking forward to a well-deserved Thanksgiving and Christmas break.  However, as a school leader, you can’t afford to overlook the fact that the eve of another critical...

Executive Summary of Video:

Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

Executive Summary of Video:

When you hear the phrase “enrollment growth,” what is the first thing that comes to mind?  I’d venture to guess your immediate thoughts centered around the acquisition of new students.

Your school will consistently...

Executive Summary of Video:

By now the transition into a new school year has come to an end and you’ve most likely shifted your focus and energy to the planning of special school year events and fundraising activities.  In addition, with the...

One of the most challenging tasks for your school admissions professionals is in determining a prospect’s willingness to take the next step in your enrollment process. If you’re finding it difficult to convince your prospects, you may need to...

Want to learn how to make your prospective parents listen? Let me tell you a story.

I often visit schools as an undercover secret shopper. Whether the school is my client or a competitor, I usually learn the most about how they operate when I...

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question...

Communicating with parents is a critical as well as a challenging task for schools. Despite the fact that advancements in technology make it that much easier for schools to connect with parents these days, that doesn’t mean communication has...

Is your school website attracting enough visitors for you to be able to meet your school marketing goals? If you’re not attracting enough visitors, that means not enough people are engaging with your content. And fewer visitors means fewer...