School Marketing Blog

Your website is your primary online marketing tool for introducing your school to your prospective parents. And, as a marketing tool, your school website has the potential to effectively engage visitors and convert them into enrollment leads....

Want to find out how satisfied your current parents are with your school?  

Want to objectively measure your current parent’s satisfaction with your school to help you with recruitment and retention efforts?

Want to be able to gather feedback...

What are your plans to improve enrollment this coming year? Have you met your current school enrollment goals? If not, have you been able to address the issues that have caused your school losses? Are you setting up for long term enrollment...

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

Now that you’ve finally started a blog for your school, the next step to consider is developing a plan for what to write next and when to post it. You may be churning out blog posts at a constant pace and getting visitors on your school’s website...

“If content is king, then conversion is queen.” — John Munsell, CEO of Bizzuka

Appearing online after the author said it in a conference he paneled about web content management in 2008, this quote has been tweeted, shared, and used in blog...

There are so many factors that contribute to a successful school blog. Aside from producing well-written posts and efficiently promoting them to maximize their reach, you also need to update it regularly. You’ll encounter difficulties in...

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...

Have you ever thought or been asked to consider redesigning your school website? While this idea may be an exciting one, it can also bring about feelings of dread and uncertainty.

Redesigning your website can offer your school the chance to catch...

Traditional Versus Continuous Enrollment for Schools: The Case for Making The Change in 2019 and Beyond

“Is your child coming back to our school next year?”

There are many processes baked into a school’s operation that are often not questioned...