School Marketing Blog

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3 Reasons Why You Should Redesign Your School's Website

Have you ever thought or been asked to consider redesigning your school website? While this idea may be an exciting one, it can also bring about feelings of dread and uncertainty.

Redesigning your website can offer your school the chance to catch...

Continuous Enrollment: Implementing A Win-Win Solution

Traditional Versus Continuous Enrollment for Schools: The Case for Making The Change in 2019 and Beyond

“Is your child coming back to our school next year?”

There are many processes baked into a school’s operation that are often not questioned...

Implementing Effective Word of Mouth for Private Schools [An Infographic]

“Giving people a reason to talk about your stuff, and making it easier for that conversation to take place.”

Andy Sernovitz, “Word of Mouth Marketing”

This statement, by itself, defines what word-of-mouth marketing does for you: people talking...

How To Market Your School Effectively To Millennial Moms

When you are developing strategy to attract new parents to your private school, how often do you discuss the specific needs and desires of Millennials, or as they’re also called, Generation Y?

School Marketing Favorite Books Recommended by Schola

It’s all supposed to be simple, right?

Back “in the day” when you wanted to market your private school, you just had to make sure you printed out colorful postcards with your next open house dates and a picture of one of your cute, smiling...

How To Use Parent Testimonials To Attract More Prospects

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

These are the...

3 Tips For Designing a Prospect-Focused School Website

I realized recently that my children don’t remember a time before the internet. They use their trusty cell phones, laptops, or tablets for communication, entertainment, and to learn new information.

They are completely unaware of “old school”...

Who Are Millennial Parents and How Do I Market My Private School To Them?

If you are reading this article and are involved in school administration, leadership, or admissions and marketing, it is likely you are a Gen Xer or (gasp!) a Baby Boomer.  

Are you getting a little nauseated from hearing so much about...

Why Webinars Work for School Marketing & How To Make Them Successful

Pop quiz: what is an inexpensive, interactive, simple yet savvy way to get lots of prospective parents to connect with your school?

Answer: WEBINARS.

They’ve been around for years. They’re a stalwart in the business world, where office dwellers...

Should Your Private School Use Video Marketing?

You’re not sick of hearing about video marketing yet, are you?

Hopefully not, for your sake.

We realize we’ve harped on video a lot lately, extolling the praises of its many miraculous marketing benefits and how using video is one of the most...