School Marketing Blog

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Watch: The School Tour is Over… Now What?  Helpful Tips for Converting More School Visitors Into Applicants

Executive Summary of Video:

Have you ever had a promising enrollment prospect, one with whom you thought you made a good impression and forged a strong connection, seemingly fall off the face of the earth after their visit to your school?  Does...

Watch: How to Convert More Visitors Into Applicants - Your Rx for School Tour Success

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Watch: School Enrollment Growth Secrets Revealed - 3 Essential Characteristics of a Great Admissions Director

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Watch: What You Don’t Know About School Branding vs. Story Marketing Could Hurt You - Advice On How to Obtain More Enrollment Prospects

Executive Summary of Video:

Want to know a secret?  The more time I spend working with schools to help them improve their marketing efforts, the less persuaded I am becoming with regard to the significance formal branding plays in helping them...

Watch: Beyond the Admissions Inquiry - Obtain More RSVPs With This Big Shift in How You Think About an Inquiry

Executive Summary of Video:

Would you ask someone to marry you on your very first date?  If you did, you’d probably not only get a “no” in response, it’s highly likely you’d also scare your date away for good in the process.  The same holds true...

Watch: Good vs. Bad School Story Marketing

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Watch: Is Storytelling Just a School Marketing Fad?

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Storytelling has become quite a hot topic in business marketing circles over the past few years, and one that has influenced the school marketing world as well.  With that in mind, let me ask you this: Do you think...

Watch: ‘Tis the Season… For School Enrollment, That Is.  Are You Ready?

Executive Summary of Video:

The holiday season is upon us and I know you’re looking forward to a well-deserved Thanksgiving and Christmas break.  However, as a school leader, you can’t afford to overlook the fact that the eve of another critical...

Watch: Is Your School Admissions Director Helping or Hurting Your Enrollment Growth Efforts?

Executive Summary of Video:

Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

Watch: A Surprisingly Simple Way To Grow Your School Enrollment

Executive Summary of Video:

When you hear the phrase “enrollment growth,” what is the first thing that comes to mind?  I’d venture to guess your immediate thoughts centered around the acquisition of new students.

Your school will consistently...