School Marketing Blog

You’re not sick of hearing about video marketing yet, are you?

Hopefully not, for your sake.

We realize we’ve harped on video a lot lately, extolling the praises of its many miraculous marketing benefits and how using video is one of the most...

What would you rather read on your spare time: a business whitepaper filled with statistics and factual observations, or an adventure novel transporting you into an inspiring story?

My guess is MOST of you answered with the novel. Because while...

"A good reputation is more valuable than money."

- Publilius Syrus

Some true words there.

Your school’s reputation - no matter how much money you’ve got to toss around - can make or break your school...and your enrollment. And, much to many a...

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

Horror. Comedy. Drama. Action. Romance.

Not all films are created equal, right? Some audiences might love a weepy romantic drama, while others cringe at that sap (couples around the world are nodding in agreement).

Likewise, just because you’re...

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

Ahhh, summer break.

For your school, it has likely either just begun or it’s peeking right around the corner, mere days away.

It’s a time for you and your tireless, tedious marketing efforts to kick back, close your eyes, and bask in the summer...

As the school year winds down, it’s time for school leaders to make summer plans for professional development.

Will you be attending the ACCS Repairing The Ruins Conference in Frisco, Texas?

Continuing Education for Christian Educators

Every year...

Get more parents to give you their contact information, RSVP for your tours, and apply to your school on your website.

I’m guessing that’s something that you want. And you’re interested in finding out just how to do that, right? So, if that...