School Marketing Blog

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

Horror. Comedy. Drama. Action. Romance.

Not all films are created equal, right? Some audiences might love a weepy romantic drama, while others cringe at that sap (couples around the world are nodding in agreement).

Likewise, just because you’re...

What is a private school's primary admissions objective - and biggest challenge - in its quest to reach new potential families?

My guess is that many of you answered: “Getting them to visit our school.”

True, if you can get a prospective parent...

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

Ahhh, summer break.

For your school, it has likely either just begun or it’s peeking right around the corner, mere days away.

It’s a time for you and your tireless, tedious marketing efforts to kick back, close your eyes, and bask in the summer...

As the school year winds down, it’s time for school leaders to make summer plans for professional development.

Will you be attending the ACCS Repairing The Ruins Conference in Frisco, Texas?

Continuing Education for Christian Educators

Every year...

Get more parents to give you their contact information, RSVP for your tours, and apply to your school on your website.

I’m guessing that’s something that you want. And you’re interested in finding out just how to do that, right? So, if that...

If I told you that there were several key locations within a 10 mile radius of your school where you could speak directly to a concentrated group of mission-appropriate families in one place, I’m guessing you would be all in.

You know these...

How many schools are out there from which your community of families can choose?

Of course, there’s their neighborhood public school. Charter school. Homeschool. The ritzy boarding school. Catholic school. Montessori academy.

And you.

Tell me,...

As the school year is winding down and you’re getting a better picture of where you’ll probably stand for enrollment next year, are you getting worried that not enough new families are enrolling to make up for those graduating or leaving?

Do you...