When it comes to developing an inbound marketing strategy for your school to grow enrollment, content is king. And while there are many different ways to deliver that content, for your efforts to be effective you need to identify and offer content in forms that pack the most powerful punch.
This infographic highlights some eye-opening statistics regarding the increasing importance and value of video content. While the data is based on feedback from the business world in general, the implications are compelling for school marketing efforts.
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Not only is video marketing a meaningful way to build trust and make that emotional connection with your prospects, it can play a key role in converting leads and ultimately in growing school enrollment.
What are your plans for video marketing for your school this year?