“Giving people a reason to talk about your stuff, and making it easier for that conversation to take place.”
Andy Sernovitz, “Word of Mouth Marketing”
This statement, by itself, defines what word-of-mouth marketing does for you: people talking about your brand. In your case, prospective parents learning about your school from their friends and family and starting their Buyer's Journey to enroll their child at your private school.
Word of Mouth Marketing (WOMM) is an important and vastly beneficial marketing strategy that you should consistently be harnessing. It provides you with free endorsements about your private school via casual social interactions. These can come from the parents, grandparents, staff, board members, and students within your community.
We’ve made an infographic to show you why you should be creating Word of Mouth marketing strategies and some tips to get you started.
- What it is and how it’s considered to be important by businesses.
- Its impact on both offline and online channels.
- The benefits for your private school.
- How you can enhance your WOM marketing efforts.
With this, we hope to give you a keen understanding of what WOMM is and how you can implement it effectively for your school.
To continue learning about WOMM, we have published several blogs about it. We’ve also compiled them all in one e-book, entitled “The Ultimate Guide to Word of Mouth Marketing For Private Schools”, and you can download it for free by clicking on the button below: