If done properly Google Adwords can quickly drive traffic to your school's landing pages to convert qualified website visitors to prospects. It is important to understand the key ingredients of a successful Google Adwords campaign as too many schools waste lots of money not properly setting up their campaigns, ad groups, keywords, ad copy, and landing pages.
Take a look at this excellent infographic from Shark Media on managing a google adwords campaign. I use this proven checklist regularly as I manage my school clients campaigns.
>The Ultimate Checklist on How to Optimize Your Google AdWords Campaign in the First Month – An infographic by the team at WhiteSharkMedia.com AdWords Blog