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How to Increase Enrollment at Christian Schools with Inbound Marketing

Posted by Ralph Cochran on Oct 30, 2013 7:16:00 AM
One of the continual challenges for a small Christian school, especially in the start-up phase, is increasing enrollment. It is important to focus on building a consistent stream of prospective students
 in order to meet enrollment goals. 

increase school enrollment
This is not something can be done a few times a year. School leaders must make sure that a system is in place that continually attracts good prospects year round. Since Christian schools appeal to a small niche market, it is important to find the right prospects.

 Not everyone is going to be interested in this kind of  educational model, so all marketing efforts must surface those prospects who really desire this kind of education for their families. Inbound marketing for increasing enrollment is an excellent marketing solution to this problem. 

Inbound marketing focuses on using the internet and social media as a marketing tool. These marketing strategies make sure that people who are searching the Web with relevant keywords find your site. They also focus on building relationships with prospective students and their families through blogging and social media platforms. Unlike conventional marketing solutions that use traditional media to broadcast your message to a wide variety of people, inbound marketing leverages the connectivity of the Internet to attract prospects to you.

inbound marketingEmploying inbound marketing for increasing enrollment will take a commitment from the school leadership to consistent blogging and social media engagement. While this process can be delegated to lower level employees or active volunteers, the top level leadership of the school must be involved in the process of consistently generating content for the school blog and sharing this content on social media. It is important that the board members, headmaster and other key leaders be involved in developing and monitoring this process.

Once you build up a substantial amount of content, it will work for you day and night. Whenever people are searching the internet or interacting through social media, your content will be available to pique their interest and move them to action.
They will not need to see your fliers or attend your events to hear about your unique vision for education. All they need to do is read your blog and interact with your social media.

This strategy also selects only the best prospects for you. The people who read your content have already identified themselves as interested because of the relevant search words that have brought them to your site.
When they search the Internet, they are effectively raising their hands and saying that they are interested learning more about Christian education. This means that your marketing funnel is generating only high quality prospects for your school.

Inbound marketing transforms your current school families into marketing ambassadors as they share your content. When you create and share content about your school, the school families can like and share this content so that their connections will see it. This digital word-of-mouth will rapidly spread your message throughout the local and regional community so that many more families will become aware of the educational option that you provide.

Inbound marketing for increasing enrollment transforms your marketing efforts. While it takes some effort and direction from key school leaders, it can create a system that is always working to attract high quality prospects to your school.
You can stop being the best kept educational secret in your community and become the best option for many good families seeking an alternative to the modern education system.
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Topics: Enrollment Growth, Inbound Marketing