School Marketing Blog

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Sue Carback

Sue Carback
Account Manager for Schola Inbound Marketing

Recent Posts

What is Inbound Marketing? Clearing Up the Confusion for School Administrators

Tips for Creating a Private School Admissions Director Job Description

Ask anyone involved with admissions at a private Christian school what their job responsibilities entail and you are bound to get any number of answers.  Scheduling and giving tours to prospective parents, creating brochures, testing incoming...

When Should You Add an Admissions Director to a Small Private School Administrative Team?

Inbound marketing is a proven and effective way to grow school enrollment and many schools we work with who adopt an inbound marketing strategy receive a relatively quick return on their investment in the form of increased traffic that, in turn,...

The Role of Content Marketing in School Admissions

Angela and Amy are Admission Directors at two local Christian schools. Both are ready to hit the panic button since it’s late winter and only a few new student enrollment applications have been submitted for the upcoming school year.  Take a look at...

Using Emotion in School Marketing

One of the most important decisions parents will ever make is that of choosing a school where their children will be educated.  While much of this decision is often based on rational thought and logic, we can’t discount the important role emotions...

Helpful Tips For Aligning Your School Marketing and Admissions Efforts

“Admissions Directors are salespeople.” Every time I say that it makes me uncomfortable.

When I worked at a private Christian school as an Admissions Director, I struggled with this concept. In my head, I screamed, “But I hate sales!”  Then someone...

School Word of Mouth Marketing: Hidden Secrets, Tips and Tools

Running a Word of Mouth marketing program in a school is kind of like planting a vegetable garden. You add some compost to your soil, choose some healthy seedlings, and give them plenty of water. In a couple of months you could be handing out...

How to Establish a Word of Mouth School Marketing Team

When it comes to school marketing, Word of Mouth (WOM) has been and continues to be one of the most powerful and cost effective ways to retain and grow school enrollment.  And the key to any successful Word of Mouth school marketing effort is...

Word of Mouth School Marketing: What it Is and What it's Not

Word of Mouth can be considered among the most valuable and effective marketing strategies when it comes to growing school enrollment.  And, if you ask most heads of school, they will reply, “Yes, we do Word of Mouth marketing.”  However, when...

3 Ways to Ensure the Success of Your Next School Open House

If you are a Head of School or Admissions Director, chances are you are considering a fall Open House.  When it comes to ensuring as many prospective families attend as possible, planning for the event is important.  However, the ultimate success of...