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Sue Carback

Sue Carback
Account Manager for Schola Inbound Marketing

Recent Posts

5 Tips To Help You Determine If Your Prospective Parent Is Ready To Enroll

One of the most challenging tasks for your school admissions professionals is in determining a prospect’s willingness to take the next step in your enrollment process. If you’re finding it difficult to convince your prospects, you may need to take a...

Are You Coming Next Month? Schola to Teach at ACCS Conference in June

As the school year winds down, it’s time for school leaders to make summer plans for professional development.

Will you be attending the ACCS Repairing The Ruins Conference in Frisco, Texas?

Continuing Education for Christian Educators

Every year in...

5 Tips for Creating a Social Media Publishing Calendar for Private Schools

Once you have formed a Social Media strategy for your private school and identified who will manage the efforts, it’s time to create a publishing calendar and start posting.

There is the potential to have many moving parts here, so we suggest that...

10 Things a Private School Needs in a Social Media Manager

Once you have nailed down a Social Media strategy, you are on your way to ensuring that your private school has an online presence that attracts and builds trust in prospective parents and also continues to nurture and provide value to current...

How to Create a Social Media Strategy for a Private School

For many small, private schools, having a presence on social media seems like a luxury. Administrators are busy wading through personnel issues, making curriculum decisions, planning the next school event, and putting out the fire “du jour”. Having...

How to Write a Unique Selling Proposition for Your School Website

Will your private school website survive the blink test?Not sure? Let me explain.My work requires that I visit a lot of websites each day. Time is short so as I be-bop around the internet, I need to make decisions quickly when I come to a particular...

Don't Miss It: How to Tell If A Prospective Parent is Ready to Enroll NOW

Those working in school admissions know that the buying cycle for school enrollment is incredibly long. The typical parent begins checking out school options 9-12 months in advance of the school year. This means that marketing and admissions...

5 Quick Actions To Instantly Energize Your School's Word Of Mouth Marketing

Have you encountered the myth that summer is the slow time of the year for private schools?

Getting Strategic About Marketing: 4 Best Practices for Private School Leaders

I fear this may be a typical scenario: It’s April, and the leadership of XYZ Christian School realizes that they haven't received enough applications to get next year's enrollment numbers high enough to meet budget goals. The admissions team is in...

Connect With Schola at 2017 ACCS Conference

The Schola Inbound Marketing team will be attending the upcoming Association of Classical Christian Schools (ACCS) Conference scheduled to take place June 21-24 in Pittsburgh, PA and they are looking forward to meeting you!