School Marketing Blog

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Ralph Cochran

Ralph Cochran

Recent Posts

How To Create Accurate Parent Personas That Work For Your School

Targeting the right audience is vital to the success of your school’s marketing efforts. Being able to identify who you’re marketing to will not only save you time and money but will ensure that all your marketing is focused in the right...

7 Benefits Of Marketing Automation For Your School

While school marketing has certainly evolved by leaps and bounds in recent years, marketing automation is still a somewhat unfamiliar concept for educators and the term has yet to become a buzzword in most school circles. What is it and why does...

How To Create Content That Can Help You Achieve Your School’s Marketing Goals

 

Your website is your primary online marketing tool for introducing your school to your prospective parents. And, as a marketing tool, your school website has the potential to effectively engage visitors and convert them into enrollment leads....

Why your 2019 School Marketing strategy needs to include using a Net Promoter Score

 

Want to find out how satisfied your current parents are with your school?  

Want to objectively measure your current parent’s satisfaction with your school to help you with recruitment and retention efforts?

Want to be able to gather feedback...

Improve Enrollment Growth By Managing These 3 Significant Factors

What are your plans to improve enrollment this coming year? Have you met your current school enrollment goals? If not, have you been able to address the issues that have caused your school losses? Are you setting up for long term enrollment...

How To Write Effective, Beneficial Copy For Your School Website

Does your school website attract a lot of visitors? Once there, are those visitors staying to read your content and taking the next step by subscribing to your blog or newsletter? Or are they failing to engage at all with your website?

If your...

5 Important Steps In Creating A Blog Content Strategy

Now that you’ve finally started a blog for your school, the next step to consider is developing a plan for what to write next and when to post it. You may be churning out blog posts at a constant pace and getting visitors on your school’s website...

5 Important Metrics For Your School's Social Media Marketing

 

“If content is king, then conversion is queen.” — John Munsell, CEO of Bizzuka

 

Appearing online after the author said it in a conference he paneled about web content management in 2008, this quote has been tweeted, shared, and used in blog...

7 Helpful Principles To Grow and Maintain Your Blog

There are so many factors that contribute to a successful school blog. Aside from producing well-written posts and efficiently promoting them to maximize their reach, you also need to update it regularly. You’ll encounter difficulties in...

7 Tips For Creating Effective Landing Pages

So what’s the big deal about a landing page?

You’ve just finished creating your latest school tour, e-book, or open house campaign. You’ve prepared a page on your website, a new blog post, images, and social media content to support that...