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Ralph Cochran

Ralph Cochran

Recent Posts

How To Grow Enrollment at Christian Schools with Inbound Marketing

One of the continual challenges a private Christian school face, especially in the start-up phase, is increasing enrollment. If you want to achieve your enrollment goals on a consistent basis to increase your enrollment, it’s important to focus...

How An Intuitive Website Design Can Lead To More Conversions For Your School

Do you know how long visitors typically stay on your school website? Do their visits last at least ten seconds? If your school website can’t hold your visitors’ interest for ten seconds or more, then it is definitely underperforming. And, if...

How CRMs can Increase Your School’s Productivity

Does your school use a Customer Relationship Management (CRM) tool? Are you planning on acquiring a CRM software solution soon? Or are you still on the fence about spending for it? Whatever your thoughts are about CRM tools, you’ve likely...

Why Your School Website Should Be Prospect-Focused

Is your school website generating the number of leads you need to achieve your school enrollment goals? If not, now might be a good time to reassess your most powerful online marketing tool to determine whether or not it is properly designed to...

How To Craft A Convincing Call-To-Action For Your School

 Are you finding it difficult to get enrollment prospects to do what you want them to do? Are you concerned that your school website may not be performing as well as it should with regard to hitting your target numbers for blog reads, event...

How To Organize A Successful School Open House Event

If you work in Admissions, you know an open house event is your school's chance to shine in front of your prospective families. And it’s where they form their first impressions of you and your school. It's also where you and your staff have the...

How An Email Lead Nurturing Campaign Can Help Your School

Wondering if email marketing is still a relevant activity for your school to engage in? Especially at a time when inbound marketing has opened up more profitable and effective ways of getting enrollments, can it still prove to be beneficial?

How To Begin Keyword Optimization For Your School

Do you know how important keywords are for your school?

The keywords you choose and apply to your website are the catalysts for attracting school enrollment prospects. At the heart of any successful inbound marketing strategy are relevant,...

How To Create Accurate Parent Personas That Work For Your School

Targeting the right audience is vital to the success of your school’s marketing efforts. Being able to identify who you’re marketing to will not only save you time and money but will ensure that all your marketing is focused in the right...

7 Benefits Of Marketing Automation For Your School

While school marketing has certainly evolved by leaps and bounds in recent years, marketing automation is still a somewhat unfamiliar concept for educators and the term has yet to become a buzzword in most school circles. What is it and why does...