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Ralph Cochran

Ralph Cochran

Recent Posts

Watch: Good vs. Bad School Story Marketing

Executive Summary of Video:

Watch: Is Storytelling Just a School Marketing Fad?

Executive Summary of Video:

Storytelling has become quite a hot topic in business marketing circles over the past few years, and one that has influenced the school marketing world as well.  With that in mind, let me ask you this: Do you think...

Watch: ‘Tis the Season… For School Enrollment, That Is.  Are You Ready?

Executive Summary of Video:

The holiday season is upon us and I know you’re looking forward to a well-deserved Thanksgiving and Christmas break.  However, as a school leader, you can’t afford to overlook the fact that the eve of another critical...

Watch: Is Your School Admissions Director Helping or Hurting Your Enrollment Growth Efforts?

Executive Summary of Video:

Admissions Directors play a critical role in the success of any school’s enrollment growth efforts.  With that in mind, do you know if you’ve set yours up for success? Or failure?

Watch: A Surprisingly Simple Way To Grow Your School Enrollment

Executive Summary of Video:

When you hear the phrase “enrollment growth,” what is the first thing that comes to mind?  I’d venture to guess your immediate thoughts centered around the acquisition of new students.

Your school will consistently...

Watch: School Retention Planning - Act Now Before It’s Too Late!

Executive Summary of Video:

By now the transition into a new school year has come to an end and you’ve most likely shifted your focus and energy to the planning of special school year events and fundraising activities.  In addition, with the...

How To Make Your Prospective Parents Listen Through Storytelling

Want to learn how to make your prospective parents listen? Let me tell you a story.

I often visit schools as an undercover secret shopper. Whether the school is my client or a competitor, I usually learn the most about how they operate when I...

7 Metrics That Help Your School Admissions Strategy

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

Why SEO is Important For Your School Blog

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question...

7 Ways Your School Can Improve Communication With Parents

Communicating with parents is a critical as well as a challenging task for schools. Despite the fact that advancements in technology make it that much easier for schools to connect with parents these days, that doesn’t mean communication has...