School Marketing Blog

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Ralph Cochran

Ralph Cochran

Recent Posts

How To Make Your Prospective Parents Listen Through Storytelling

Want to learn how to make your prospective parents listen? Let me tell you a story.

I often visit schools as an undercover secret shopper. Whether the school is my client or a competitor, I usually learn the most about how they operate when I...

7 Metrics That Help Your School Admissions Strategy

If you’re involved with school admissions, your mission is to get prospective families to enroll in your school. And in the race to achieve your target enrollment and admissions numbers, it can be easy to lose focus on a very important aspect of...

Why SEO is Important For Your School Blog

Your school website is your most powerful online marketing vehicle. And, to keep that vehicle running smoothly, you need fuel in the form of quality content. As you create quality content for your school's website, there's one important question...

7 Ways Your School Can Improve Communication With Parents

Communicating with parents is a critical as well as a challenging task for schools. Despite the fact that advancements in technology make it that much easier for schools to connect with parents these days, that doesn’t mean communication has...

How Internal Links Can Help Your School Website

Is your school website attracting enough visitors for you to be able to meet your school marketing goals? If you’re not attracting enough visitors, that means not enough people are engaging with your content. And fewer visitors means fewer...

How To Grow Enrollment at Christian Schools with Inbound Marketing

One of the continual challenges a private Christian school face, especially in the start-up phase, is increasing enrollment. If you want to achieve your enrollment goals on a consistent basis to increase your enrollment, it’s important to focus...

How An Intuitive Website Design Can Lead To More Conversions For Your School

Do you know how long visitors typically stay on your school website? Do their visits last at least ten seconds? If your school website can’t hold your visitors’ interest for ten seconds or more, then it is definitely underperforming. And, if...

How CRMs can Increase Your School’s Productivity

Does your school use a Customer Relationship Management (CRM) tool? Are you planning on acquiring a CRM software solution soon? Or are you still on the fence about spending for it? Whatever your thoughts are about CRM tools, you’ve likely...

Why Your School Website Should Be Prospect-Focused

Is your school website generating the number of leads you need to achieve your school enrollment goals? If not, now might be a good time to reassess your most powerful online marketing tool to determine whether or not it is properly designed to...

How To Craft A Convincing Call-To-Action For Your School

 Are you finding it difficult to get enrollment prospects to do what you want them to do? Are you concerned that your school website may not be performing as well as it should with regard to hitting your target numbers for blog reads, event...