School Marketing Blog

As a school administrator, sometimes you can get tunnel vision and you're caught up in the issue of the day. That can make it very difficult to see the bigger picture.

We'd like to remind you that you are not alone in your school growth woes. In...

Reflection, prayer and re-commitment to the mission we have as Christians — these are things we recognized at the start of this pandemic that helped us lead our schools with strength and decisiveness. We at Schola have been impressed with several of...

Christian School Leaders, 

The time in which we now find ourselves is a difficult one for sure; however, as I see it, it’s a time of great opportunity as well.  And that is the opportunity for us to lead our schools in a time of reflection, prayer,...

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Want to know a sad truth?  Through the years I’ve worked with a number of schools that have  invested quite a bit of time and money on marketing and then failed to capitalize on those efforts by making a few simple...

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A good Admissions Director knows that if you want to successfully convert a school enrollment lead into a prospect you must be able to connect with them first.  But what if you can’t get them to answer their phones or...

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Have you ever had a promising enrollment prospect, one with whom you thought you made a good impression and forged a strong connection, seemingly fall off the face of the earth after their visit to your school?  Does it...

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Want to know a secret?  The more time I spend working with schools to help them improve their marketing efforts, the less persuaded I am becoming with regard to the significance formal branding plays in helping them grow...

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Would you ask someone to marry you on your very first date?  If you did, you’d probably not only get a “no” in response, it’s highly likely you’d also scare your date away for good in the process.  The same holds true for...