School Marketing Blog

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Ralph Cochran

Ralph Cochran

Recent Posts

Implementing Effective Word of Mouth for Private Schools [An Infographic]

“Giving people a reason to talk about your stuff, and making it easier for that conversation to take place.”

Andy Sernovitz, “Word of Mouth Marketing”

This statement, by itself, defines what word-of-mouth marketing does for you: people talking...

How To Market Your School Effectively To Millennial Moms

When you are developing strategy to attract new parents to your private school, how often do you discuss the specific needs and desires of Millennials, or as they’re also called, Generation Y?

School Marketing Favorite Books Recommended by Schola

It’s all supposed to be simple, right?

Back “in the day” when you wanted to market your private school, you just had to make sure you printed out colorful postcards with your next open house dates and a picture of one of your cute, smiling...

How To Use Parent Testimonials To Attract More Prospects

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

These are the...

3 Tips For Designing a Prospect-Focused School Website

I realized recently that my children don’t remember a time before the internet. They use their trusty cell phones, laptops, or tablets for communication, entertainment, and to learn new information.

They are completely unaware of “old school”...

Who Are Millennial Parents and How Do I Market My Private School To Them?

If you are reading this article and are involved in school administration, leadership, or admissions and marketing, it is likely you are a Gen Xer or (gasp!) a Baby Boomer.  

Are you getting a little nauseated from hearing so much about...

Why Webinars Work for School Marketing & How To Make Them Successful

Pop quiz: what is an inexpensive, interactive, simple yet savvy way to get lots of prospective parents to connect with your school?

Answer: WEBINARS.

They’ve been around for years. They’re a stalwart in the business world, where office dwellers...

Why Your School Needs Online Reviews (and 5 Tips on How to Get Them)

"A good reputation is more valuable than money."

- Publilius Syrus

Some true words there.

Your school’s reputation - no matter how much money you’ve got to toss around - can make or break your school...and your enrollment. And, much to many a...

How to Take Your School Blog to the Next Level: A Header Tags Lesson

So, your private school has a blog? Great!

You have a fresh, comprehensive, well-organized website? Super!

Does Google know how to find all of your fantastic online content?

Do web searchers - that is, prospective parents - know what your page or...

How Schools Can Use Video Marketing in Each Buyer's Journey Stage

Horror. Comedy. Drama. Action. Romance.

Not all films are created equal, right? Some audiences might love a weepy romantic drama, while others cringe at that sap (couples around the world are nodding in agreement).

Likewise, just because you’re...