School Marketing Blog

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Kylee Bowman

Kylee Bowman
Schola Blog Content Manager

Recent Posts

Should Your Private School Use Video Marketing?

You’re not sick of hearing about video marketing yet, are you?

Hopefully not, for your sake.

We realize we’ve harped on video a lot lately, extolling the praises of its many miraculous marketing benefits and how using video is one of the most...

3 Tips For School Blog Posts That Parents Actually Read, Share, & Like

What would you rather read on your spare time: a business whitepaper filled with statistics and factual observations, or an adventure novel transporting you into an inspiring story?

My guess is MOST of you answered with the novel. Because while...

Our Recommendations: 9 Tech Solutions for Private School Marketing

Between graphic design, video hosting, email nurturing, enrollment management and beyond, inbound marketing for schools requires many moving parts and a full range of tech savvy.

Does your school have the tools you need to make the process smooth...

5 Ways to Keep Your School Marketing Momentum Going Through the Summer

Ahhh, summer break.

For your school, it has likely either just begun or it’s peeking right around the corner, mere days away.

It’s a time for you and your tireless, tedious marketing efforts to kick back, close your eyes, and bask in the summer...

7 Ways Your Private Christian School Can Reach Churches & Preschools

If I told you that there were several key locations within a 10 mile radius of your school where you could speak directly to a concentrated group of mission-appropriate families in one place, I’m guessing you would be all in.

You know these...

5 Steps to Reach More Families Who've Never Heard Of Your School

As the school year is winding down and you’re getting a better picture of where you’ll probably stand for enrollment next year, are you getting worried that not enough new families are enrolling to make up for those graduating or leaving?

Do you...

5 Tips for Coming Up With Great Blog Topics for Your Private School

It’s a tale as old as time...or at least as old as your middle school days.

You know you have to write something - a research paper, a book review, a history report, what have you - but you just don’t know where to begin, or even what you’re...

5 Ways Good Online Content Helps Your School Keep Families On Board

We do a lot of talking about strategies for getting new families to enroll in your school. And of course, that's a crucial part of school admissions marketing, if you want to grow or at least maintain your enrollment to make up for student...

Crucial First Step to School Marketing Strategy: Parent Personas

Are you thinking about diving into inbound marketing for your school?


Before you even begin, do you have your parent personas?

"Our parent what?" you ask? Ah, well then I'm glad we brought this up.

You see, without clearly defined parent...

The Cost of NOT Doing Inbound Marketing: 10 Things Your School Will Lose

Money. Budget. Finances.

However you talk about it, each of these is almost always classified with the same adjective: tight. Especially for a non-profit, private school seeking to maximize families' tuition investment with a superb education...