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Kim Schlauch

Kim Schlauch
Kim is content manager and blogging coach at Schola Inbound Marketing. With hands-on experience in blog planning, content development and execution, she enjoys sharing her experiences and lessons learned.

Recent Posts

Should Your School Blog Take a Summer Vacation?

 

The start of summer vacation is normally a welcomed time of year for most schools as it offers faculty and staff the opportunity to slow down a bit, take a step back, and reflect on the school year that has just ended as well as prepare for the...

How To Avoid School Blog Writing Burnout

Maintaining a school blog can be an extremely effective, low-cost way to draw traffic to your school’s website.  However, for a blog to be a successful marketing tool, you need to be able to post quality content on a consistent basis.  Sometimes...

Helpful Tips for School Blog Content Planning

One of the greatest challenges in turning a school blog into an effective marketing tool is the ability to publish quality content on a consistent basis.  What is the secret to success?  Planning.  Here are some tried and true tips for developing a...

5 Key Ingredients in the Recipe for School Blog Writing Success

Maintaining a school blog is a great way to draw traffic to your website and generate enrollment leads.  The best way to realize a return on this marketing investment is to cook up quality content and serve it on consistent basis.  Here are 5 key...

3 Important Things to do Before Launching a School Blog

So you understand the benefits of a school blog and are convinced that starting one is the right marketing strategy to help you drive traffic to your school website and improve your lead generation efforts.  However, before you start planning for...

3 Ways Blogging Can Improve Your School Marketing Efforts

Blogging is an effective, low-cost way to generate business for your school.  How?  A school blog can serve as a marketing channel through which short form content is published as a means to drive more qualified traffic to your school website.  In...

5 Types of School Blog Content That Will Grow School Enrollment

Creating quality blog content on a consistent basis can be challenging.  You can leverage your time and resources and keep the creative juices flowing by varying the types of content you post.  Varying your content can also keep your blog fresh and...

The 80/20 Rule of School Blogging

A school blog can be a powerful tool for enrollment growth when it is properly aligned with your school’s marketing strategy.  Proper alignment involves publishing the right content for the right audience at the right time.  One way to achieve this...

What a School Blog Is… And What it Is Not

A school blog can play a major role in driving traffic to your school’s website and growing your pool of enrollment prospects.  However, for it to be effective as a marketing tool, it is important to understand what a school blog is… and what it is...

Ralph Cochran to Participate in Upcoming School Marketing Virtual Conference