School Marketing Blog

Never miss an update! Subscribe to our blog.

Kim Schlauch

Kim Schlauch
Kim is content manager and blogging coach at Schola Inbound Marketing. With hands-on experience in blog planning, content development and execution, she enjoys sharing her experiences and lessons learned.

Recent Posts

5 Key Mistakes to Avoid in School Content Marketing

Content Marketing can be a very effective school enrollment growth strategy.  Unfortunately, many schools that invest time and money in content marketing do not achieve the success they expect to see as a result of their content marketing efforts....

How to Master the Art of  Storytelling in School Marketing

I want to talk about a successful marketing tactic that predates the written word.  One that can engage an audience, trigger emotion, and inspire that audience to action.  An influential tactic that can be very effective in school marketing.  The...

5 Tips for Training School Marketing Blog Writers

The long-term success of any school blogging effort begins with your capacity to publish quality content on a consistent basis.   To improve those chances of success, in addition to identifying someone to manage your school blog and its content, you...

3 Tips for Sprucing Up Your School Blog Evergreen Content

While evergreen school blog content can generally stand the test of time and continue to generate school website traffic long after its original publish date, it is a good idea to revisit this content from time to time to look for ways to improve...

The 5 Key Steps of School Blog Content Management

One of the most effective ways to draw more traffic to your school website is by blogging.  Blogging requires a commitment of time and resources, including a consistent flow of quality content and someone, namely a Content Manager, to coordinate...

Why Evergreen Content is Important for a School Blog

What does it take for a school blog to become an effective marketing tool?  A variety of quality content posted on a consistent basis.  Content designed to address the challenges and pain points of your enrollment prospects.  And, to ensure your...

How Storytelling Can Improve Your School Marketing Efforts

If you’ve done any type of research on effective ways to market your school, I’m sure you’ve come across the concept of storytelling as a marketing strategy.  You might be wondering how storytelling can help improve your marketing efforts.  Well,...

School Blogging: Do You Recycle?

Blogging is a proven and effective way to generate business for your school.  However, its effectiveness is dependent upon your ability to create the quality content needed on a consistent basis to draw the families of potential students to your...

My Advice to New School Bloggers

5 Steps to Success

A school blog can be an extremely effective tool in drawing more traffic to your school website.  If you are new to school blogging or are considering launching a school blog, here are 5 important factors to consider:

Helpful Hints for Maintaining a School Blog During the Summer

We recently shared the importance and benefits of sustaining your school blogging efforts throughout the summer months.  However, with fewer resources and overall activity in the school building this time of year, you might be wondering how you...