It takes only seconds for a visitor to decide whether or not it is worth her time to remain on your school website. With that in mind, is your homepage effectively designed to immediately capture the attention of those who visit your site? As a marketing tool, how effective is your homepage when it comes to converting those visitors into enrollment leads?An effective school website homepage should include components that engage and educate visitors as well as encourage them to take the next step in becoming an enrollment lead.
To improve the performance of your homepage, take a look at the following infographic and consider the 12 critical elements every homepage must have.
Does your school website’s homepage include these elements?