The imminent holiday season may be consuming our collective time and resources right now, but those of us in the private school world know what’s coming just after the Christmas lights dim and the new year kicks in: reenrollment season.
In recent decades, the rise of supercenter stores like Walmart, Target, and Costco underscored our culture’s desire for one-stop shops.
Convenience. Efficiency. Value.
When it comes to your private school marketing activities, wouldn’t you like to have that same level of service from your software? Instead of having to piecemeal your functions together, you can blog, write social media posts, send emails, manage your contacts and more all from the same website. Easy peasy, right?
That’s just one of the main reasons we highly recommend that private schools use Hubspot to manage their online marketing and communications. Our company has been a Hubspot partner since 2013, and we love to share the wealth with our friends and customers.
For many small, private schools, having a presence on social media seems like a luxury. Administrators are busy wading through personnel issues, making curriculum decisions, planning the next school event, and putting out the fire “du jour”. Having a social media strategy must be something for larger institutions with appropriate staff and time to dabble, right?
If that’s your thinking, snap out of it. It’s almost 2018 for crying out loud! Your school’s online presence is sorely lacking if you aren’t using social media platforms to connect with parents.
Too often, private schools have a panicked response when they feel the squeeze to start posting on social media platforms. They ask a zealous parent for help. She creates accounts on a multitude of social media channels and starts a “fire at will” approach to publishing content. This strategy is maintained for about 3 weeks, the mom gets busy and the next thing you know, tumbleweeds are blowing across the newly formed channels. Things have grown cold.
Don’t let this happen to you.
Topics: social media marketing
Topics: school website design