It’s a tale as old as time...or at least as old as your middle school days.
You know you have to write something - a research paper, a book review, a history report, what have you - but you just don’t know where to begin, or even what you’re going to write about.
Fast forward a decade or two, and here you are on the other side of the education continuum, knowing that you’re supposed to write a blog for your private school in order to boost your marketing efforts and wrestling with what exactly you should write about now. And, you know this blog isn’t just a once-and-done deal. If you want it to be effective at driving traffic to your website and prospects to your school, you must post fresh content regularly (at least weekly).
As a head of school, admissions director, or other private school administrator, we know your schedule is already packed to the brim with the daily tasks of managing academics, enrollment, logistics and more. Who has time to spend hours poring over blog posts? How can you credibly write about enough things to keep your various audiences engaged?
Managing a blog can be a massive task, but it doesn’t have to rest all on your shoulders. In fact, to do it well, you must delegate some responsibility. The good news? You have an arsenal of talent at your fingertips in the form of your fellow staff, parents, alumni, and even students.