Your school website has the potential to become your most powerful marketing vehicle. However, the likelihood of that happening depends upon your ability to drive traffic to your website and to convert that traffic into enrollment leads. And upon your ability to avoid the roadblocks you may encounter along the way.
Content Marketing can be a very effective school enrollment growth strategy. Unfortunately, many schools that invest time and money in content marketing do not achieve the success they expect to see as a result of their content marketing efforts. Why? Here are five key mistakes these schools typically make.
Topics: content marketing
Ask anyone involved with admissions at a private Christian school what their job responsibilities entail and you are bound to get any number of answers. Scheduling and giving tours to prospective parents, creating brochures, testing incoming students, managing financial aid, you name it. I’ve personally known Admissions Directors whose tasks even include handing out lunch tickets to students, attending to copy machine jams, and comforting distraught children. One job, many tasks. All in a day’s work at a small private school.
I want to talk about a successful marketing tactic that predates the written word. One that can engage an audience, trigger emotion, and inspire that audience to action. An influential tactic that can be very effective in school marketing. The tactic? Storytelling. Those who have had the most success with storytelling as a school marketing tactic are those who understand that storytelling is not just an art, but a process as well.
Mastering the art of school marketing begins with an understanding of the process and framework of a story. And then being able to effectively engage your audience throughout that process.
If you’ve been involved in private school education for any length of time, you know the face of school marketing has changed dramatically over the course of the past decade and many traditional methods of attracting school enrollment prospects are no longer as effective as they once were. Some, however, have withstood the test of time and remain a worthwhile marketing investment. Content marketing is one of them.